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How to engage your members where they are, when they are

MultiBriefs

Discover where your marketing matters With the digital transition all but complete, the days of traditional print for newsletters and marketing material are coming to a close. Being able to cut through the spam on social media to deliver a genuine message from your association takes a focused approach or a dedicated team.

How To 52
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Why your association should embrace multi-generational marketing strategies

MultiBriefs

Between ever-evolving social media strategies , to incorporating AI and VR into advertising campaigns , knowing how to market your association can seem overwhelming. It recognizes that these various age groups — baby boomers, Generation Xers, millennials and Gen Z — have unique experiences, values and communication styles.

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Wednesday Buzz: Engage Social Media Followers With These Prompts

Associations Now

Social Media Today shares a bunch of content ideas to activate your social media feeds. The creative well can run dry for even the best social media managers. It’s important to keep up engagement on your social accounts, but some days, coming up with a great content idea feels impossible.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.

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5 Gen Z Values Associations Need to Know

Membersuite

They’re done with the social media performances of selfie-obsessed, show-off Millennials in their feeds. Gen Z is twice as likely as Millennials to make a purchase based on a recommendation from an influencer. When you hire Gen Z staff, see if they’re interested in acting as association ambassadors on social media. #4:

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Wednesday Buzz: How Millennials Are Changing Business Travel

Associations Now

As millennials make up a more and more of the workforce, this digitally obsessed demographic is shifting business travel trends. And millennials often prefer Airbnb-like accommodations, which tend to have more of a local feel. Millennials are feeling the effects of business travel on their home lives. Be a host with the most.

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Pay attention to what matters most

Aaron Wolowiec

For example, millennials just starting their careers often turn to associations for job opportunities and career advice. Perhaps surprising, however, was social media’s influence. While millennials indicated they’re much more willing to use social media platforms to connect with associations, email is still the No.