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Association Brain Food Weekly: 12.13.19

Reid All About it

Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture. Millennials are spending more time at home than previous generations , per research uncovered by Sarah Todd at Quartz. When you recruit members, you’re inviting them to your organization’s “party.”

Raleigh 259
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Digital Transformation: It’s All About Culture

Leading Learning

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. Recruit your team. For more on how to do all that, download the full white paper for free at [link].

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Does Your Membership Team Have a Diversity and Inclusion Mindset?

Associations Now

The biggest takeaway for membership teams: As you work to recruit, retain, and engage members, always be thinking about D+I. After the conference I spoke to Engel, who co-authored a white paper with Marts [PDF]. Target member recruitment to underrepresented groups. Recognize your biases and inclusion gaps.

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SCD Group: Association Member Recruitment: New Opportunities vs.

SCD Group

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” As you look at what this exec laid out, you find a “classical” member-get-a-member recruitment program. I didn’t have a problem with these strategies.

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Build a Journey to Yes Using Marketing Automation

.orgCommunity

Set Strategy. At the wide end of this funnel, your decisions will determine the overall campaign strategy. Do you need to: Recruit new members to broaden your base. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. You start with broad assumptions.