Eric Lanke

MAY 22, 2017

Spark Consulting is out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and it's another thought-provoking read for association CEOs. Research demonstrates that millennials think about and define diversity in significantly different ways than members of previous generations.

Class 100

Class Wisconsin millennials Leadership 100

Reid All About it

DECEMBER 13, 2019

Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture. Millennials are spending more time at home than previous generations , per research uncovered by Sarah Todd at Quartz. When you recruit members, you’re inviting them to your organization’s “party.”

Raleigh 259

Raleigh Review Class Education 259

Associations Now

MAY 17, 2017

The biggest takeaway for membership teams: As you work to recruit, retain, and engage members, always be thinking about D+I. After the conference I spoke to Engel, who co-authored a white paper with Marts [PDF]. Target member recruitment to underrepresented groups.

Team 68

Team Recruiting Recruitment America 68

Leading Learning

JULY 12, 2021

Recruit your team. For more on how to do all that, download the full white paper for free at [link]. We have you covered: Assess where you are now. Secure leadership support and a funding commitment. Identify strategic areas where digital tech could make a difference. Review your legacy systems and processes.

Case Study 52

Case Study Technology millennials Strategy 52

SCD Group

OCTOBER 4, 2012

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” As you look at what this exec laid out, you find a “classical” member-get-a-member recruitment program. in fact, I managed a lot of recruitment efforts like this.

Recruiting 40

Recruiting Recruitment Newsletter Content 40

.orgCommunity

FEBRUARY 25, 2019

Do you need to: Recruit new members to broaden your base. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Consideration—Now you can create even more meaningful interactions using member specific content such as white papers, case studies, quizzes and videos.

Marketing 68

Marketing Case Study eBook Social Media 68