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The Key to Attracting Millennials

Association Success

I am not an expert on Millennials, but I have three daughters aged 22, 20 and 18 so I am definitely gaining some basic understanding of how they think. I have also studied, in a previous life as a designer, how technology changes the way that the generation react to the world around them. That growth came from the Millennials.

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Association Brain Food: 8.25.23

Reid All About it

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Gen Z and millennials. –Oprah Winfrey Online programs. Membership trends. AI prompts. Change readiness.

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Interview: The Fusion of Technology, Data, and Regulations in Commercial Real Estate with Chris Atkinson

AvidXchange: Association Management

Before joining IMS, Chris was CEO of KnowledgeTree where he guided the company to explosive revenue growth and award-winning product expansion. The 440% revenue growth from 2011 to mid-2014 led to StrikeIron’s successful acquisition by Informatica. Technology tailored to the investor should become more common in the near future.

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Association Brain Food Weekly: 5.21.21

Reid All About it

I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Fri 5/21 at 12 p.m.

San Jose 369
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Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

Simon Sinek A colleague recently referred to the time before the pandemic as “innocent.” There are endless unanswered questions about where technology, and particularly AI, will take us, our lifestyles, and our careers. Beyond technology, there are cultural shifts that are making a major impact on the association community.

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Reaching Millennials (Gen Y) with Mobile

Association Adviser

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Millennials don’t want to interact with brands on social media the same way that they interact with friends or family.

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Association Brain Food Weekly: 7.16.21

Reid All About it

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195