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Association Brain Food: 3.1.24

Reid All About it

MGI) explains how CTV reaches viewers, especially cord-cutters, that traditional advertising can’t because it appears on streaming services, smart TV apps and on-demand video platforms. Marketing General Inc. It costs about the same as other digital advertising tactics. AMS onboarding. AI for associations. 1 CAE credit. More info/register.

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Build a Journey to Yes Using Marketing Automation

.orgCommunity

You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Don’t forget social media. Enthusiastic Millennials seeking hands-on experiences, busy mid-career moms and dads with little time to spare and seasoned professionals nearing retirement may all be represented.

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The Hourglass Blog: Next Steps for Association Innovation

The Hourglass Blog

First of all, our white paper on association innovation is nearly finished. Ive posted draft excerpts of the white paper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community. Developing Millennial Leaders. Millennials.

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Marketing: A Gardener’s Almanac

Slice-Works

This is especially true for social media. Our recommendation for social media is to pick 2-3 first and do them well for at least 6 months to a year before you add something or change things up. There’s your website, email newsletter, social media, maybe an app, website downloads, video.

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The Hourglass Blog: Association Advantages for Innovation

The Hourglass Blog

Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Developing Millennial Leaders. Millennials. Social Media. TED Talk Videos. skip to main | skip to sidebar. at 8:22 PM.

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The Hourglass Blog: Barriers to Innovation in the Association World

The Hourglass Blog

In one of my last posts I shared the principles of innovation weve drafted as part of the "innovation for associations" white paper being written by the WSAE Innovation Task Force. Im sharing the draft pieces of the white paper here on Hourglass to hopefully get some feedback from a broader cross-section of the association world.

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The Hourglass Blog: Recipes for Innovation

The Hourglass Blog

Developing Millennial Leaders. Millennials. Social Media. TED Talk Videos. Millennials Are the New Slackers. Funny how people and ideas are connected, isn’t it?" Communication. Encore Careers. For-Profit vs. Non-Profit. Generation Basics. Generation Jones. Generational Change in Sports. Governance.