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digitalNow 2013 in Less Than 180 Seconds- #diginow13
ChatterBachs
APRIL 9, 2013
You have to break bureaucracy & red tape, engage people on a project basis. Video: Today there is less members-only content because sponsors want more eyeballs. Different purposes of media/content: awareness, consideration, intent, purchase, support, loyalty, advocacy. It’s like a library.
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