Remove 2005 Remove Cost Remove Marketing Remove Revenue
article thumbnail

Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

in order to generate extra revenues. reduced cost courtesy of others’ doing the underwriting. As a result, the registration fee or product cost individuals have been paying hasn’t had to carry the full value proposition of the event or product itself. Nov 2005 (1). Oct 2005 (1). Sep 2005 (2).

article thumbnail

Association Hunger Games: Victory or Defeat?

Aaron Wolowiec

According to a 2005 Harvard Business Review article, “Companies typically realize only about 60% of their strategy’s potential value because of defects and breakdowns in planning and execution.”. The resulting gap represents lost opportunities and revenue. What opportunities exist in your market you can benefit from?

Nashville 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The One Way to Deliver Unwelcome News

Idea Architects

Because that was the approach the Indianapolis Museum of Art (and presumably the PR firm that advises it) opted for in announcing the elimination of free general admission, a practice in place from 1941 to 2005 and 2007-present (according to this article in the Indianapolis Business Journal.

article thumbnail

Mizz Information: 31% of Associations Have Online Communities.

Mizz Information

I just read a post about an upcoming membership marketing benchmarking report, specifically detailing the part of the report that addresses social media use by associations. With the cost of launching and maintaining a private social network being what it is, I just dont get the disconnect when it comes to community management.

article thumbnail

Mizz Information: Social Media Software + Silos Redux

Mizz Information

I mean, why wouldn’t they, with revenue from enterprise social software projected to surpass $769 million in 2011? Typically departments that use some kind of customized software may include advocacy, marketing, PR, education, web, publications, membership, fundraising meetings…to name just a few.

article thumbnail

Mizz Information: United Breaks Guitars.and Still Treats.

Mizz Information

What do you figure the total cost of the crisis management/damage control for each of those fiascos was? From the cost of social media monitoring software to social media staff and/or agency fees to staff time monitoring, compiling, responding, and doing general damage control.were talking a big chunk of change. The answer: 500 pounds.

Class 40
article thumbnail

What Smart Associations Do Differently

Association Adviser

The economy, financial markets and labor market are greatly improved (see chart below). All the resources, connections and reach that associations used to have to themselves can now be found at little or no cost by anyone with a web connection. Stock Market #. It starts with one of their toughest competitors—the Internet.

Texas 60