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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

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Strategy Innovation

Jamie Notter

For a project I’m working on, I dug out my old copy of Blue Ocean Strategy. Here’s where you identify parts of the industry where competition has been jumping over each other so much that customers end up being “over-served.” In other words, the standards have become too high (and too costly), so you can reduce them (e.g., premium seating).

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5 Reads for Association Executives & Marketers

SCD Group

By Jon Morrow via Boost Blog Traffic If you’re publishing a newsletter, you’re potentially missing out on thousands of new subscribers, strangling growth by word-of-mouth, and depriving yourself of feedback from your readers, provided on a regular basis at no cost whatsoever to you, telling you exactly what you’re doing right and wrong.

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Book Review: The Speed of Trust

Jamie Notter

His main argument is that high-trust workplaces receive two simple but powerful benefits: they get things done faster, and they do it at a lower cost. For the external stakeholders (the market), the issue is in maintaining reputation. December 2005 (5). November 2005 (7). October 2005 (4). September 2005 (4).

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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

reduced cost courtesy of others’ doing the underwriting. As a result, the registration fee or product cost individuals have been paying hasn’t had to carry the full value proposition of the event or product itself. need to pass on more of the real cost and finding members and customers. Nov 2005 (1).

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Getting Married to Membership May Require Engagement First

Idea Architects

With many companies and nonprofits offering some degree of value under a freemium model , potential members and customers may only be more likely to invest in the cost of membership only after becoming involved in some of the benefits of joining organization. community that people value and that our organizations market. Nov 2005 (1).

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Preparing for an Entirely New Economy

Jamie Notter

I was kind of embarrassed to face the fact that my understanding of the Great Depression boiled down to random ideas and phrases like “stock market crash,” “dust bowl,” and “new deal.” But they’ll also need to be mindful of the external costs of over-using technology. December 2005 (5).