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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

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2019 Tech Trends: 3 Factors Associations Should Watch

Associations Now

Remember how, around 2005 or so, it seemed like PCs (at least on the Windows side) were starting to stagnate, leading to longer upgrade cycles in offices, as much of the existing tech “just worked”? It’s like 2005 all over again. It’s like 2005 all over again. Which is good for “owned” resources, like email marketing.

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Strategy Innovation

Jamie Notter

For a project I’m working on, I dug out my old copy of Blue Ocean Strategy.

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Lessons Learned Living the Virtual Experiment

.orgSource

In 2005, when Highroad was one of the few virtual businesses, the concept raised some eyebrows. Adaptability is a hallmark of digital markets. Commuting, excessive meetings, disruptions and office politics erode productivity.” Another executive, David Caruso, Co-Founder and President of HighRoad Solutions, told us this. “In

Wisconsin 100
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Members Hire Tomorrow’s Associations

Potomac Core

Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. We don’t let anything get past us” notes Zucarro as his experienced team is ready to address any market or regulatory obstacle that will prevent the rotors from turning. Matt Zuccaro. Matt Rowan.

Industry 144
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5 Reads for Association Executives & Marketers

SCD Group

Newsletters are stuck in 2005. It used to be called PR and word-of-mouth marketing. Marketingprofs.com Lorna Walkden Katie Bascuas SCD Group Scott Kirsner HBR Leon Fuerth Jon Morrow Associations Now association executives association marketers ASAE' For the most part, they’re still a one-way street. Practice the art of pricing.

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Grow the Human Skills: Critical Thinking, Creativity, Collaboration, and Communication

.orgSource

According to a study from Goldman Sachs, “Generative AI tools could impact 300 million full-time jobs worldwide, which could lead to a significant disruption in the job market.” The 4Cs or critical thinking, creativity, collaboration, and communication complement technology and will serve any organization well in competitive markets.