Potomac Core

MARCH 7, 2016

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? As increasing regulatory oversight dominates the federal and global landscape, building an agency focused strategy on behalf of your members can pay dividends for the industry and for your association.

Strategy 100

Strategy DC eBook United States 100

Reid All About it

MAY 1, 2020

Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Learn the basics of conducting usability testing and how to use the results to drive your online strategy. More info/register.

North Carolina 273

North Carolina Revenue Strategy Education 273

Association Briefings

OCTOBER 22, 2020

Heck, in 2009 – 38 years after the first email was sent – the Wall Street Journal put its epitaph in print: “Email has had a good run as king of communications. Now, I would definitely agree that the email of 2009 is certainly dead. And let’s not forget, your members expect it. recruiting new members.

How To 52

How To Newsletter Content Communications 52

Reid All About it

SEPTEMBER 6, 2019

Strategy as currently practiced rarely emphasizes the importance of community.” You may know her as the host of Association Chat , which started as a weekly Twitter chat back in 2009, and is now a webcast. Gaining a Competitive Edge with Content Strategy (Washington DC). But how do you develop—and implement—such a strategy?

Chicago 37

Chicago LMS New York Content 37

Membership Marketing

JULY 22, 2010

Speaking Engagements. Speaking Engagements. Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. Publications. Thursday, July 22, 2010. What is your organizations experience?

Recruiting 40

Recruiting Recruitment Survey Price 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. ► 2009. (69).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. ► 2009. (69). Cost of Wrong Strategy.

Marketing 40

Marketing Price Report Survey 40