Membership Marketing
JULY 26, 2018
Here are some of the major changes associations have put in place in their membership marketing efforts. By 2018, word-of mouth recommendations, email marketing, and promotions to/at your association’s conferences or trade shows are affirmed as the most effective recruitment techniques.
Moving through the Association World
DECEMBER 28, 2010
Here are a few online resources that I used in 2010 that improved my productivity and the way my clients did business. Another great tool I began to use in 2010 was MailChimp, www.mailchimp.com. An email marketing tool, MailChimp offers a free account that can be extremely helpful to small associations.
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GrowthZone
JULY 24, 2018
Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Additional services include: CMS, setup & web design, conference app, abstract management, eCommerce, event planning, and email marketing. Headquartered in Atlanta, GA.
Vanguard Tech
SEPTEMBER 20, 2011
The day was jam-packed with rooms full of Informz users and partners learning and sharing best practices relating to email marketing for associations and non-profits. Topics included messaging, design, deliverability and other typical email marketing topics. Keep the HTML in your email simple.
Association Adviser
OCTOBER 13, 2016
1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010). For the fifth consecutive year, “ combatting information overload/cutting through the clutter ” has been the no. About the study.
The Membership Blog
MAY 25, 2011
According to the Direct Marketing Association’s (DMA) 2010 Annual Response Rate Survey, response rates for direct mail have held steady over the past four years. closing the sale) were member recommendations, direct mail, and promotion at conferences and conventions.
Guilt by Association
MAY 8, 2010
This post originally appeared in the May 2010 edition of the College of Association Marketing newsletter. More and more, producing breakthrough results in your marketing and communications campaigns depends on your ability to destroy the silos in your organization. Yes, YOUR ability.
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