GlowGlobally

JULY 25, 2012

The program design included an interactive discussion on Becoming Cross Culturally Competent as well as advise on various topics such as: finding the right partners, leading into markets with products versus membership, and selling products in new markets, among others. . Reaching Out To Global Markets Through Meetings & Events.

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Membership Marketing

OCTOBER 10, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 25 Most Important Lessons in Membership Marketing. Here are the insights that your fellow membership marketing professionals shared.

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Membership Marketing

NOVEMBER 11, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Even if you are an experienced marketing pro, take a moment now to look at your membership program. Speaking Engagements. Tony Rossell.

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Membership Marketing

MAY 21, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Value seems to be the top issue on many membership marketers’ agendas. Speaking Engagements. . May 26, 2010 8:51 PM. Tony Rossell.

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Membership Marketing

APRIL 22, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. It’s clear that communication is shifting not only to other platforms, but to other devices. Speaking Engagements. The 2010 U.S.

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Membership Marketing

APRIL 9, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Marketers sometimes categorize products as either "push" or "pull." Membership Marketing Benchmarking Report. Speaking Engagements.

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SCD Group

AUGUST 12, 2012

Sunday, August 12, 2012. In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Like Gold, Content is the Marketer’s Mother Lode. Causeaholic.

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Membership Marketing

AUGUST 10, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. What seemed to most positively impact renewals was adding additional communication channels. Membership Marketing Benchmarking Report.

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Membership Marketing

JANUARY 29, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Benchmarking Report. Tony serves as the senior vice president of Marketing General, Inc., ► 2012. (18).

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SCD Group

JULY 4, 2012

Sunday, July 1, 2012. Five Ways to Market to Gen-Y By Tim Hare via MarketingProfs.com Gen-Y has shown a tendency to support heritage brands and engage with companies via social media. Gen-Y has also shown a tendency to shut out brands that bombard them with advertising or "market down" to them. Causeaholic. Word-of-Mouth 2.

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AMR Management Services

OCTOBER 2, 2012

Tuesday, October 2, 2012. by Brian Reuwee -- Adapted from a presentation at 2012 ASAE Annual Conference. HBR reorganized into a customer-centric model that united editorial, sales, and marketing for HBR, book publisher Harvard Business Press, and its websites. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Does anybody read HBR?

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Forj

DECEMBER 29, 2017

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit.

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SCD Group

JUNE 20, 2012

Wednesday, June 20, 2012. As you may recall from my earlier post (Become a Hero to Your Association Members: 5 Ways Content Management Can Add Value to your Association’s Members ), content marketing & management represent a growing strategy for association executives. Assess and plan your communications strategy and goals.

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Membership Marketing

NOVEMBER 4, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Therefore, the initial goal is to get an opt-in from the visitor for future communications. Membership Marketing Benchmarking Report.

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The Hourglass Blog

DECEMBER 2, 2010

As well as over 200 in-depth case studies, it compiles the ideas of 4,500 or so innovation experts and consultancies. I am very disappointed that HBR is associated with such a blatant marketing scam. Communication. ► 2012. (1). And Im thinking, fantastic! Labels: Hype , Innovation. 2 comments: Ian.

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The Hourglass Blog

JULY 17, 2010

Inspired by the dedicated, defined and resourced “innovation function” that exists in many for-profit companies, we are examining a series of case studies that profile these processes. Weve now examined enough case studies where we feel ready to start writing a "white paper" on innovation for the association community.

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The Hourglass Blog

SEPTEMBER 21, 2010

But in the case studies we examined, all of the successful innovation processes we found included the following attributes: A. In the case studies, the objective of innovation was invariably to deliver better products or services to a constituency. Communication. ► 2012. (1). Precise strategy.

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Beth Kanter

NOVEMBER 19, 2013

Alliance Magazine, September 2012. Alliance Magazine, September 2012. We identified several great examples of nonprofit using social media data for decision-making, mostly to support communications strategy. We brainstormed a few: Real-Time evaluation of communications strategy for a nonprofit or foundation.

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The Hourglass Blog

SEPTEMBER 15, 2010

Communication. ► 2012. (1). Whats Your Innovation Readiness? Regular readers of The Hourglass Blog know that Im chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Association Management. Baby Boomers. Developing Millennial Leaders. Encore Careers. For-Profit vs. Non-Profit. Generation Basics.

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The Hourglass Blog

JUNE 11, 2010

Its an interesting case study, and seems to typify the culture of truth Jamie Notter recently wrote about in Associations Now. Communication. ► 2012. (1). Ed Ludwig.allows people to speak truth to power, which is difficult — lower levels are hesitant to tell the truth and upper management are threatened by it.

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The Hourglass Blog

SEPTEMBER 27, 2010

As we observed in the for-profit case studies we examined, successful innovation meant, among other things: 1. Communication. ► 2012. (1). This is where the innovation rubber really hits the road. Like all successful business processes, innovation does not happen without the appropriate resources to support it.

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The Hourglass Blog

APRIL 21, 2011

I say "another," of course, because of my work with the WSAE Innovation Task Force, where we helped define four key principles of innovation from the case studies we examined in the for-profit sector. But those explorations have to be communicated and leveraged so that the organization can take best advantage of them.

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The Hourglass Blog

AUGUST 28, 2010

As Ive described before, our overall goal is to define an evidence-based model of innovation for the association community, and weve been analyzing several case studies of innovation in the for-profit community to see if those successful models can be adapted for the association world. Communication. Baby Boomers.

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The Hourglass Blog

MAY 26, 2011

The WSAE white paper on innovation calls this understanding the mind of your community. Communication. ► 2012. (1). Heres the relevant quote from Jeffs article: Associations must learn who their stakeholders are and what moves them as people, not just where they work or what products and services they buy. Baby Boomers.

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The Hourglass Blog

FEBRUARY 20, 2011

As I have summarized here, McAfee describes this in the language of generations, using Millennials as a kind of case study, but I think the dynamic is more universal than that. Communication. ► 2012. (1). Any developed and self-perpetuating system will resist the arrival of new forces seeking to change it.

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The Hourglass Blog

DECEMBER 8, 2010

But unlike Schrages case study, in which the "stupid" customer over estimates this value, and is therefore willing to pay higher prices for the service, Id say most association members under estimate the cost of association services. Communication. ► 2012. (1). Association Management. Baby Boomers. Encore Careers.

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The Hourglass Blog

JULY 29, 2010

It goes a little something like this: + + + + + + + + + + + + Barriers to Innovation in the Association World The principles of innovation described above were derived from case studies of innovation in the for-profit world. Communication. ► 2012. (1). Association Management. Baby Boomers. Encore Careers.

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Higher Logic

OCTOBER 10, 2016

In early 2012, Dynamic Communities was continuing its tradition of providing excellent programs, including webinars, chapter meetings and annual conferences, but the team recognized they were very limited in their ability to communicate with members and foster communication and engagement among them. “We

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Aaron Wolowiec

DECEMBER 13, 2012

4, I had the pleasure of presenting a breakout session on collaborative learning environments during the 2012 Higher Logic Super Forum. Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. Case studies. Online community.

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Membership Marketing

NOVEMBER 8, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The Top 25 Lessons Learned in Membership Marketing: 200 Marketing Pro’s Share their Wisdom. Market early, market often!

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SCD Group

JULY 19, 2012

Thursday, July 19, 2012. Instead of just communicating with donors, focus on having a strategic conversation around the shared values between your cause and them. I grew up on free lunch at school and support their goal to feed America’s kids ( and love their cause marketing! ). ▼ 2012. Causeaholic.

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