Association Adviser

MAY 19, 2014

In 2012, the Material Handling Equipment Distributors Association (MHEDA) saw signs of this coming sea-change and decided to start incorporating video into their communications. Two years later, MHEDA is leading the way on integration of video into member communications across multiple channels.

Case Study 60

Case Study Video Recruiting Recruitment 60

Membership Marketing

MAY 25, 2012

Speaking Engagements. Speaking Engagements. Friday, May 25, 2012. Just Released: The 2012 Membership Marketing Benchmarking Report. It is my pleasure to announce the release of the 2012 Membership Marketing Benchmarking Report. at Friday, May 25, 2012. Labels: 2012 Benchmarking Survey. ▼ 2012.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. ► 2012. (18). Quick clicks: July 26, 2012.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JULY 22, 2010

Speaking Engagements. Speaking Engagements. Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. The following chart shows the percentage of associations using email for building awareness with prospective members, getting new members engaged with the organization, and renewing members all increased.

Recruiting 40

Recruiting Recruitment Survey Price 40

Membership Marketing

APRIL 10, 2012

Speaking Engagements. Speaking Engagements. Tuesday, April 10, 2012. Product and Service Engagement Drives Membership Retention and Growth. at Tuesday, April 10, 2012. Labels: 2012 Benchmarking Survey , Membership Engagement. April 10, 2012 10:31 AM. April 10, 2012 1:01 PM. Publications.

Products 40

Products Survey Social Media Price 40

Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. Case Study. (9).

Survey 40

Survey Marketing Analysis Price 40

Membership Marketing

SEPTEMBER 21, 2010

They do not present it as statistically valid due to the limited number of responses, but it is interesting to note that only 26% of associations report running a special new member program for their organization. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). 2012 Benchmarking Survey. (7).

Marketing 40

Marketing Price Survey Discount 40