Association Adviser

FEBRUARY 15, 2013

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference. 14T5cIp #assnchat. Kent Lewis.

Georgia 60

Georgia Directory Newsletter Conference 60

Association Adviser

MARCH 19, 2013

ASAE 2012 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Georgia Society of Association Executives Annual Meeting.

Georgia 60

Georgia Directory New York Newsletter 60

SCD Group

SEPTEMBER 12, 2012

Wednesday, September 12, 2012. most associations don’t use the term “content” but rather call it publications, websites, conferences, webinars, newsletters, etc. Too often; however, our content is produced without any content strategy and without a common core. To increase revenue per member. at 4:25 PM.

Content 40

Content Marketing Recruiting Recruitment 40

Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Publications.

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

JULY 17, 2012

Tuesday, July 17, 2012. You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. Politicians know that just sending one letter or one phone call is not a strategy that will maximize voter turnout. at Tuesday, July 17, 2012. ▼ 2012. (18).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". Let"s Talk!

Price 40

Price Survey Recruiting Recruitment 40

Membership Marketing

NOVEMBER 1, 2010

He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Hey Tony, I think this strategy is a no-brainer. ► 2012. (18). Let"s Talk!

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

SEPTEMBER 21, 2010

So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

DECEMBER 10, 2009

• He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4).

Content 40

Content Marketing Price Survey 40

Membership Marketing

DECEMBER 8, 2009

• Inside: [hot topic in your newsletter you think will get the most opens] • Save $200: [insert event here] Early Bird Registration Ends [insert date here]” What are your best performing subject lines? ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.".

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 5, 2010

In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. ► 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

Price 40

Price Marketing Cost Survey 40

SCD Group

JANUARY 6, 2013

During 2012, I listened to the issues facing associations at local and national association and marketing meetings: “Should we move all our publications online and if we do, what does that do for our (older) members who don’t have access to internet media?”. Many associations operate under the strategy that more members is good.

System 40

System Social Media Content Cost 40