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Content Counts When It Comes to Email, New Study Shows

Associations Now

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. One way to create quality email content is to focus on voice. percent to 35.49

Content 40
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Using The Power of Persuasion to Ignite Change

Achieve

In this role, he helps petition starters successfully launch national and international campaigns using storytelling, media relations, email marketing, stakeholder engagement and social media. Technology has transformed the way we communicate,” said Justin. Justin is a U.S. Robin Williams tunnel.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth Kanter

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. After all, the people on the charity: water team are masters at storytelling.

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Compare Association Membership Management Software Platforms

GrowthZone

Manage membership data and communications. Selecting a software platform that will meet all of your needs – member database, email system, billing and payment options, event platform, association website builder, and other useful services – can be challenging. Communications module. Website and community features.

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How to Test Big and Win Big in Membership Marketing

Membership Marketing

One thing that disappoints me the most in the practice of membership marketing is the lack of testing that is conducted. In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts.