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Social Media Roundup: The Personal Approach to Member Engagement

Associations Now

Plus: how mobile technology can benefit your recruiting efforts. These tips, and more, in today’s Social Media Roundup: Keeping Tabs. RT @christinagsmith My last blog post with @YourMembership : 3 Ideas for Member Engagement [link]. — CMI (@CMInnovators) November 12, 2013. According to Christina G.

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The State of Social Media in Membership Marketing

Mizz Information

And of course, each year I read the report from the social media/community management lens. My takeaways from this report are that engagement and attracting/retaining younger members are of key importance to associations--and, at least to me, social media and online community are key elements in both these areas.

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Social Media Roundup: How to Communicate Better With Instagram

Associations Now

Harnessing the power of mobile images to engage your members, and more, in today’s Social Media Roundup: Get Personal With Instagram. — John Segota, CAE (@JohnSegota) September 26, 2013. Image power : As social media tools go, Instagram is still viewed as a relatively new kid on the block. .

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

The weekly wrap-ups are a great resource to find industry provoking articles, blog posts, upcoming events, fun facts, and provide up-to-date news and tips found throughout the association and workforce space each week. We know that there are key points when recruiting new members to any organization that are crucial to survival.

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Thursday Buzz: Where Associations Saw Their Membership Grow in 2013

Associations Now

Early results from a new study show that recruitment, not renewals, drove member growth for many associations. “Interestingly, the growth again this year did not come from increased renewal rates, but from higher levels of new member recruitment,” Rossell writes. Who’s leading the way on social media in your C-suite?

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Mission Driven Volunteer Q&A

Spark Consulting

So we answered them for this blog post. Leading Associations: How Individual Characteristics and Team Dynamics Generate Committed Leaders , an August 2013 report out of the American Sociological Association. As an aside, Associations Now just reported on the latest CNCS reports that indicate that volunteering is down in 2013.

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Direct Mail Remains a Productive Channel for Membership Marketing

Membership Marketing

“With more than 15 years of experience developing marketing strategies to increase membership and member benefits,” Mills says, “I have the most confidence in direct mail … Direct mail provides legitimacy to our organization and its cause, and provides the vehicle for email and social media campaigns to be successful.