Associations Now

AUGUST 7, 2013

The best and brightest in association thought leaders shared their bold ideas on association membership at ASAE’s 2013 Annual Meeting. Attendees at ASAE’s 2013 Annual Meeting & Expo are heading home today after three days of learning and knowledge exchange. That’s a recruitment problem, not engagement.

Recruiting 40

Recruiting Recruitment Discount Content 40

Association Adviser

JUNE 18, 2013

In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI.

Directory 60

Directory Revenue Social Media Cost 60

Tom Morrison

DECEMBER 5, 2013

It''s December 2013 and every association is about to embark on a new year. One of the biggest challenges associations face today is motivating and inspiring their boards to face facts and take steps to move their association’s communication strategy, value propositions, and member service models into the future.

Revenue 40

Revenue Innovation Video Survey 40

Associations Now

JUNE 17, 2015

Then, two weeks ago at ASAE’s Marketing, Membership & Communications Conference (MMCC), automatic dues payments came up in two sessions I was in, once from a presenter and once from an attendee during Q&A. per month , in 2006 and had 19 percent of its professional members on the installment plan as of 2013.

Price 40

Price Case Study Cost Recruiting 40

Association Adviser

APRIL 16, 2013

As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. Improving revenue consistency and forecasting. Live Events.

Revenue 60

Revenue Georgia Social Media Maryland 60

Association Adviser

MAY 14, 2013

As our association benchmarking data confirms, information overload and communication clutter continues to be the Achilles’ heel of many associations. By the way, that clunky telephone handset on your desk can be used for purposes other than calling people to ask, “Did you get my email?” ” The fax is back.

Technology 60

Technology Video Social Media Georgia 60

Associations Now

SEPTEMBER 24, 2014

” NAADAC’s major symptom circa April 2013 was declining membership, Storie says. Some of the causes were outdated communications methods, stale member and prospect data, and complacency in customer service. Better tracking on email opens and clicks helped Storie fill a high-revenue training course with a very niche appeal.

System 40

System United States Course Process 40