Remove 2013 Remove Leadership Remove Marketing Remove Member Engagement
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Member Engagement and Association Building Blocks

Eric Lanke

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They don''t want to assume a traditional committee leadership role.

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Best of the Web: November 2013

Association Adviser

Association CEO Nails Critical Member Engagement Question. SmartBlog on Leadership. Membership Marketing Blog. Dan Varroney. Potomac Core Consulting. How to Communicate After a Train Wreck. Bill Rosenthal. Developing a Successful Student Membership Strategy. Tony Rossell. How to Keep Your Non-Dues Revenue Going.

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Association Brain Food: 2.9.24

Reid All About it

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

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What We (and You) Said About Membership in 2013

Associations Now

Over the year-end holiday break, you might have seen the “Best Of” editions of the Associations Now Daily News , one each in Leadership , Technology , Money & Business , and Meetings , which gathered highlights from our coverage in 2013. Academy to Members: Let’s Discuss Our Future , by Ernie Smith, April 2, 2013.

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Understanding Generation X: A Guide for Associations

MemberClicks

But Baby Boomers are retiring now, and Gen X now makes up over 50% of leadership roles around the world. For professional associations especially, there’s a major potential here for new members. Member engagement surveys are a great way to stay in tune with what your members want.

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A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Does Member Value Translate the Same Globally? Have you ever wondered how your association’s brand is perceived specifically by the international community?

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An Association Rebrand From Start to Finish

Association Success

When we had a change of leadership, branding became a hot topic so we jumped on the opportunity to make changes. Conversations started in early 2013 among our leadership. We discussed market research, the creative aspects, and the branding launch, then we started coming up with key messaging and eventually new logos.