Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They don''t want to assume a traditional committee leadership role. Why is that?

Member Engagement 100

Member Engagement Wisconsin Committee Project 100

Eric Lanke

DECEMBER 30, 2013

image source As we end another year, here''s a look back at the five posts on this blog that received the most page views in 2013. Member Engagement Solution #1: Don''t Forget the Fun Another newcomer to the list, originally posted in July 2012. My thanks to everyone who has been reading what I''ve been putting up here.

Guidelines 100

Guidelines Innovation Member Engagement Process 100

Association Success

JULY 9, 2018

Rebranding is a lengthy process - but worth every minute. At the Society of Women Engineers (SWE), we have over 40,000 members around the globe. When we had a change of leadership, branding became a hot topic so we jumped on the opportunity to make changes. The Process. The rebranding process took about two years overall.

millennials 116

millennials Process Leadership Revenue 116

MemberClicks

MARCH 23, 2023

But Baby Boomers are retiring now, and Gen X now makes up over 50% of leadership roles around the world. For professional associations especially, there’s a major potential here for new members. Member engagement surveys are a great way to stay in tune with what your members want.

millennials 52

millennials Survey Leadership Communications 52

Reid All About it

FEBRUARY 9, 2024

For Sunday soup night, I made a delicious wild rice and mushroom soup from the January/February 2013 issue of Cook’s Illustrated. Operation Efficiency: Streamlining Processes for Associations Discover the key to success for associations in today’s fast-paced world by exploring strategies for optimizing operations and improving efficiency.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Eric Lanke

MAY 27, 2013

Suppressing overhead suffocates organizations and leads to higher turnover, poorer leadership, and worse service." And that allocation process, however it is structured, must take mission difficulty and program growth into account when making its decisions. Associations Leadership' This is a great example. Mission difficulty.

Leadership 100

Leadership Price Recruiting Recruitment 100

GlowGlobally

JANUARY 31, 2014

We wanted to encourage associations to consider the importance of their customers’ view point, as well as their members’ perspective, but also to put the spotlight on professional communities outside of the USA who are engaged with US-headquartered associations and specifically address the question of relevance and ROI.

Member Engagement 60

Member Engagement Products America Marketing 60