YourMembership

MARCH 8, 2013

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. 9) Unplugged: Got Social? by Megan Rockett.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Aaron Wolowiec

DECEMBER 13, 2012

Social media feeds/conversations. Newsletter/magazine articles. Following are just some of the ways you might consider sharing your content with association constituents: Newsletter. Social media. Handouts/resource materials. Discussion boards/online communities. Audio/video recordings. YouTube videos.

Content 100

Content Newsletter Social Media Case Study 100

Association Briefings

JUNE 22, 2021

And that story should be told in every recruitment initiative, renewal effort, industry outreach, or event promotion. Dove provided the original branded content approach in 2013, which remains a quintessential example today. Every association has a story to tell. Distribution is equally important.

Content 52

Content Video Social Media Education 52

SCD Group

JANUARY 6, 2013

To start 2013, I’ve created a list of “association challenges” that I’m labeling the “And/Or Dilemma Facing Associations.” [By Associations traditionally (as in pre-social media) developed and implemented programs and services that the volunteer boards and/or professional staff conceived and implemented. This worked/works great!

System 40

System Social Media Content Cost 40

Spark Consulting

MARCH 6, 2014

Leading Associations: How Individual Characteristics and Team Dynamics Generate Committed Leaders , an August 2013 report out of the American Sociological Association. As an aside, Associations Now just reported on the latest CNCS reports that indicate that volunteering is down in 2013. Volunteer Match’s 2012 Millennial Impact Report.

millennials 150

millennials Certificate Project Committee 150

Association Adviser

JUNE 18, 2013

Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI. Customize your advertiser recognition through verbal remarks from your CEO, president or executive director, social media, direct mail and board member outreach.

Directory 60

Directory Revenue Social Media Cost 60