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Association Brain Food: 10.6.23

Reid All About it

The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming.

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11 Elements of a Winning Member Engagement Strategy

Higher Logic

It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Member engagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engaged member base, the work is totally worth it. Most important?

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Get Your Copy of the 2014 Membership Marketing Benchmarking Report

Membership Marketing

It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. The 2014 Report includes new questions related to social media usage, email frequency and open rates, and who pays membership dues (individuals or companies). 2014 Benchmarking Survey'

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Want Your Members’ Opinions on Strategy? Ask Them.

Associations Now

“It was our sense that to have a building on Fifth Avenue with a gallery on the street level is inconsistent with the strategy we’re proposing,” Grefé says. “We know from experience that we can do things that will benefit chapters and members, but if they’re with us when we do it, everything’s a lot stronger.

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Top 5 Association Marketing Takeaways from Xperience2014

YourMembership

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. This event provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage and grow.

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Online Communities Reap Benefits From Volunteer, Executive Leadership

Associations Now

Strategy, governance, and executive leadership. The Community Roundtable (The CR)—the community for community managers—published the 2014 edition of its “ State of Community Management ” report a few weeks ago, and it focuses on the key elements that mark success in “mature,” or best-in-class, online communities.

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YMCA of Austin Gets Buy-In, Results With “Big Data” Push

Associations Now

Umbel gave a behind-the-scenes look at the effort in a blog post last week. “We Together with Umbel, YMCA of Austin developed a plan to collect data that would inform strategies to help increase membership, inform the group’s marketing efforts, and better understand its audience. The results were almost immediate. “We

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