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Best of the Web: February 2014

Association Adviser

The Executive (California Society of Association Executives). March 3-6, 2014. March 9-11, 2014. May 19-21, 2014. May 28-31, 2014. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Mizz Information. Six Customer Service Steps to Keep Your Members.

Georgia 60
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The Risk of Not Owning Your Online Brand

YourMembership

While on the surface it might seem like a good idea since their LinkedIn group has over 5,000 members, a recent news story about the social media giant might give anyone reason to pause and reconsider that strategy. Whether or not the Class Action has any merit will be determined by the California legal system.

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Got NDR (Non-Dues Revenue)?

Association Adviser

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

Revenue 60
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Ad-Blocking Browser Riles Up Newspaper Group

Associations Now

While Brave offers some of the revenue to publishers affected by the replacement ads, that hasn’t stopped complaints about the strategy. Eich claims the browser will make enough money to cover the revenue lost from the displaced ads, money that will go to publishers. and Dow Jones & Company. “We