Potomac Core

MARCH 3, 2020

Building nimble and cost-effective strategies to address challenges and position the Industry for a clean energy future. Grew annual revenue from $300,000 to $12 million. Grew membership dues revenue from $100,000 to over $2 million. Grew membership dues revenue from $100,000 to over $2 million. Jeff Morgan.

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DC Arlington Virginia America 232

Association Adviser

DECEMBER 17, 2013

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Plotke lamented that associations tell her non-dues revenue is more important than ever. You’ll know you’ll find a way to get it done in 2014. What surprised us most in 2013?

Social Media 60

Social Media Sample New York City Revenue 60

Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

Revenue 60

Revenue Georgia Price Newsletter 60

Associations Now

FEBRUARY 4, 2014

A newly published survey reveals several issues, including membership growth, facing associations in 2014. It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession. How do associations plan to tackle these issues?

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Survey DC Revenue Report 40

YourMembership

JUNE 26, 2014

At the start of 2014, much of the news about the changes on the horizon for the job market was promising, especially for associations with a job board strategy for their members and organization. Earlier in the year we profiled this in our webinar, Social Networking, Mission Creep, and the 2014 Job Market.

Recruiting 150

Recruiting Recruitment Revenue Industry 150

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Sharing LinkedIn’s job board strategies and tactics provided a new perspective about what associations should consider for their own job board initiatives. We’re betting on it!

Social Media 150

Social Media Revenue Recruiting Recruitment 150

YourMembership

JANUARY 15, 2015

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. So where are we at the start of 2015?

Education 150

Education Certificate Revenue Recruiting 150

Aaron Wolowiec

FEBRUARY 11, 2014

So when I came across “Association Learning + Technology 2014,” a recent report by Jeff Cobb and Celisa Steele , founders of consulting firm Tagoras , imagine my delight! Have a formal, documented strategy for their use of technology for learning. Have a formal, documented strategy for their use of technology for learning.

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Social Media System Technology Survey 100

YourMembership

OCTOBER 16, 2014

While on the surface it might seem like a good idea since their LinkedIn group has over 5,000 members, a recent news story about the social media giant might give anyone reason to pause and reconsider that strategy. LinkedIn generates revenue through three main channels – talent solutions, marketing solutions, and premium subscriptions.

Social Media 150

Social Media California Class Revenue 150

Associations Now

JUNE 20, 2016

The $70 million price tag is steep—all the more reason for there to be a smart strategy behind it. Also, one of the key people leading the move was battling cancer in the midst of it—we’ll get to that, and there’s a strategy lesson in that as well. That’s where the building comes in. He’s now in remission.

Strategy 61

Strategy District of Columbia DC Price 61

Aaron Wolowiec

NOVEMBER 11, 2014

Last week, consulting firm Tagoras released Association Virtual Events 2014 , a survey of associations’ use of virtual conferences, trade shows and other events. Tied for second place were “to be seen as offering cutting-edge technology for members” and “to support an overall strategy to deliver more services online.”

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Survey Cost Technology Revenue 100

Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? 36.8 % Percentage of associations that offer technology-enabled learning that also provide a mobile version for some of their learning content, according to Tagoras’ “Association Learning +Technology 2014″ report. revenue goals. growth goals.

Strategy 40

Strategy Revenue Content Technology 40

Higher Logic

JANUARY 7, 2016

Did you know two thirds of organizations with highly involved executives are seeing their communities influence 16% or more of their organizations’ total revenue? Demand Metric study, 2014) This effective involvement is possible with the right balance of meaningful impact and innovation using smart risk mitigation and ROI.

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Sample Project Revenue Leadership 120

Potomac Core

JUNE 27, 2017

In the strategic member engagement survey released in 2014, those associations and professional societies who report that they can identify member segments that want to contribute and collaborate more often: Have a board that understands and strategizes about core member needs to a “very high” degree.

Member Engagement 119

Member Engagement Case Study DC eBook 119

Associations Now

NOVEMBER 15, 2016

The reason the company has managed to hold on for so long has much to do with its ever-evolving data strategy. You may be able to have a real revenue-generating opportunity.”. About those revenue-generating opportunities: OnStar wants to use Watson to help you find a coffee in the morning and a hotel room at night. “By

Strategy 40

Strategy Detroit Examples Revenue 40

Higher Logic

JUNE 6, 2019

Social media is an important part of any organizational strategy. You add a huge revenue opportunity. Someone else gets the ad revenue. Why send members and prospects somewhere else when you could be bringing that traffic – and potential ad revenue – to your own site? We think so. The problem?

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Tips Social Media Revenue Content 136

Associations Now

DECEMBER 13, 2016

Princess Lacey’s Laces , in honor of 8-year-old Lacey Holsworth, who forged a special relationship with Michigan State University basketball player Adreian Payne before losing her battle with cancer in 2014. Byers said ACS will be looking closely at how this campaign, which has specific revenue goals, connects with consumers.

Recruiting 40

Recruiting Recruitment North Carolina Memphis 40

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. The side effects of this change are: A loss of traditional revenue generated by membership dues. They have enjoyed remarkable growth with this strategy. How to identify and implement non-dues revenue vehicles.

Case Study 150

Case Study Arizona Social Media Revenue 150

GlowGlobally

DECEMBER 13, 2018

The purpose of this session will be to outline the sales, marketing and course development strategy which was implemented in order to establish the organization’s professional development offering in Europe. In 2014, Dr. Perry assumed management of Effective Training, Inc., -centric + rivalry between U.S.

Education 60

Education Chicago Products Course 60

Associations Now

NOVEMBER 24, 2019

It’s been remarkably successful: Balek says the organization attributes 11 million eye exams since 2014 to its efforts, with 300,000 people searching its database of eye doctors so far this year. Put strategy first. Think multiple revenue streams. But that doesn’t happen in a vacuum.

How To 107

How To Industry Maine Revenue 107

Tom Morrison

DECEMBER 5, 2013

One of the biggest challenges associations face today is motivating and inspiring their boards to face facts and take steps to move their association’s communication strategy, value propositions, and member service models into the future. Rolling 12 Months of Revenues and Expenses Each Quarter. Revenue Per Member on a Quarterly Basis.

Revenue 40

Revenue Innovation Video Survey 40

Associations Now

FEBRUARY 24, 2017

As I noted last month , people in this career stage want to network and get to know other professionals in hopes that it helps their career, which is why offering some type of job fair, along with career-oriented content and opportunities, could be an effective strategy for wooing them. You’ll create new revenue streams.

Revenue 80

Revenue millennials Conference Recruiting 80

Associations Now

MAY 3, 2016

As your association plans and executes its digital marketing and fundraising strategy, keep these results in mind to see how you compare. The study found that a nonprofit sent 49 email messages to subscribers in 2015—6 percent more than it sent in 2014. However, even with this decline, email revenue increased by 25 percent.

Revenue 40

Revenue Newsletter Social Media Marketing 40

Potomac Core

SEPTEMBER 14, 2016

The 2014 the Strategic Member Engagement Survey noted that organizations with upward trending 3 year operating results were far more likely to better understand member “ up at night ” issues and to engage members in acting upon those needs. Cost and revenue considerations also play important roles in the assessment process.

eBook 100

eBook Member Engagement Industry Process 100

Associations Now

SEPTEMBER 8, 2014

Driving revenue for your association takes more than a lucky break, so be sure to think through your strategy. Your strategy for raising nondues revenue can’t depend on hitting on a hot viral campaign. A Revenue Refresher. Crash Course on Non-Dues Revenues – 10 Tips in a 2 Minute Read: [link].

Social Media 40

Social Media Revenue Recruiting Recruitment 40

Velvet Chainsaw

MARCH 20, 2015

It takes time, but once done it’s much easier to study attendance and revenue by company. Here are two actual examples: Association A’s top 25 attending companies have represented 41 percent of the attendance and 39 percent of registration revenue for the past three years. Group Strategy and Offers 1.

Conference 40

Conference Analysis Discount Revenue 40

Aaron Wolowiec

SEPTEMBER 2, 2014

Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. The resulting gap represents lost opportunities and revenue.

Nashville 100

Nashville Analysis Review Communications 100

Higher Logic

JANUARY 29, 2019

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy?

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Member Engagement Strategy Tools Content 257

GlowGlobally

JANUARY 11, 2016

Revenues of organizations based in this region have grown from 7.5% in 2014 to an estimated 9.3% The government is vastly pro-investment, maintaining a competitive tax strategy and a slew of incentive programmes to encourage and assist in incubating both profit and non-profit organisations.

Chicago 60

Chicago DC Washington Revenue 60

Velvet Chainsaw

JANUARY 14, 2014

That’s the bad news for your convention’s revenue-diversification model. As an organization, you need to shift those revenue dollars from industry suppliers by developing a strategy around your sponsorship offerings. Proving Sponsorship Activation.

Conference 40

Conference Marketing Revenue Maine 40

Velvet Chainsaw

MAY 5, 2014

You know, expenses/revenue, attendance, exhibitors and sponsors. Especially with lagging indicators such as a platuead or declining attendance, and decreases in sponsorship and/or exhibitor revenue. Event Marketer Magazine recently published the 2014 Event Measurement Report which outlines why measurement matters.

Conference 40

Conference Revenue Education Survey 40

Associations Now

MARCH 25, 2014

Despite some bad luck Google has had with its Explorers, Lanke sees some inherent value in the lead user strategy. As we all know, a well-chosen board can drive your strategy. — Greg Ruby (@GregRuby) March 24, 2014. — Kristin Veach (@kristin_veach) March 24, 2014. — Jeff Hurt (@JeffHurt) March 24, 2014.

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Review Revenue Course Strategy 40

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. That’s a huge missed opportunity. percent agree).”

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Social Media Communications Content Strategy 60

Associations Now

OCTOBER 8, 2014

Our new whitepaper details proven strategies for evaluating #membership software: [link] #assnchat pic.twitter.com/cPtFSTB9hh. — ASI (@advsol) October 8, 2014. The report is titled “Not-for-Profit Executive Guide: Proven Strategies for Evaluating Member/Donor Management Systems.” Who wants cake?

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Social Media System How To Software 40

Associations Now

AUGUST 7, 2014

Heading to the 2014 ASAE Annual Meeting & Exposition in Nashville? In advance of 2014 ASAE Annual Meeting & Exposition , several expert content leaders shared their wisdom in articles and interviews with Associations Now. ” by Kristin Clarke, Associations Now , May/June 2014. Game Changers. Session: Kenneth W.

Tennessee 40

Tennessee Nashville Social Media Recruiting 40

Associations Now

DECEMBER 16, 2013

Associations that implement a strategic approach to incorporating technology into learning report more revenue gains, according to a new report from Tagoras. percent of organizations with a formal strategy for how technology will be used to enable or enhance learning report an increase in revenue, versus 51.7

Technology 40

Technology Report Blended Learning Revenue 40

Associations Now

JANUARY 13, 2016

While Ramirez says her regulatory body has focused on the resort fees by going after individual hotel chains, the strategy had limits. “In billion in mandatory resort fees in 2015, an increase of 35 percent over 2014, Reuters reported. And the advocacy group announced Tuesday that consumers paid $2.04

Los Angeles 40

Los Angeles Proposal Price Industry 40