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Best of the Web: February 2014

Association Adviser

The Executive (California Society of Association Executives). March 3-6, 2014. March 9-11, 2014. May 19-21, 2014. May 28-31, 2014. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Mizz Information. Six Customer Service Steps to Keep Your Members.

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The Risk of Not Owning Your Online Brand

YourMembership

A class action lawsuit was filed in California against LinkedIn last week alleging it violates the Fair Credit Reporting Act (FCRA) through the use of its “search for references” feature, which allows prospective employers to obtain information about job applicants. .” This accounts for around 20% of LinkedIn’s total revenue.

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Got NDR (Non-Dues Revenue)?

Association Adviser

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “While advertising has remained very strong and actually increased, we believe there is an opportunity to increase revenue through sponsorships of current conferences and events.”

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Ad-Blocking Browser Riles Up Newspaper Group

Associations Now

While Brave offers some of the revenue to publishers affected by the replacement ads, that hasn’t stopped complaints about the strategy. Eich claims the browser will make enough money to cover the revenue lost from the displaced ads, money that will go to publishers. and Dow Jones & Company. “We

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U.S. Supreme Court to Review Mandatory Member Dues

SCD Group

California Teachers Association, which the Supreme Court will hear oral arguments for on Monday, represents the biggest legal threat to labor unions in decades. By 2014 that number had dropped to just 11%, although public employee unions still represent nearly 36% of government workers. Some key quotes include: The case, Friedrichs v.

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Organic Advertising Fund Creates a Marketing Beef

Associations Now

Similar models have been used by the California Milk Processor Board for the iconic “ Got Milk? The proposed fee would be equal to one-tenth of 1 percent of a producer’s gross revenue minus the costs of organic goods. campaign and the National Livestock and Meat Board for its popular “Beef. It’s What’s for Dinner” ads.

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Scaling Up Excellence (Review)

Jamie Notter

Crown Business, 2014. Scaling Up Excellence: Getting to More Without Settling for Less. By Robert I. Sutton and Huggy Rao. I am particularly excited to review this book because I had the privilege to get an advance copy from the authors (it doesn’t actually go on sale until tomorrow). I have been a big fan of Bob Sutton for some time.

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