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A One-on-One Growth Strategy

Associations Now

That shoe-leather approach to leadership among members (and potential ones) has paid off for the trade association: Since Berger took the reins, NAFCU’s revenue has grown 31 percent, and more than 465 new members have joined since 2015. To that end, NAFCU revamped its daily advocacy newsletter to highlight just-the-facts content.

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The makings of marketing mavens

Aaron Wolowiec

For associations rating themselves most effective at marketing, strategy and planning is their most frequently cited capability. But for those that rate themselves least effective at marketing, strategy and planning is the fifth most-cited capability. But here’s the problem: Without content, there’s no marketing strategy.

Marketing 100
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Dangerous Assumptions About Your Conference Education Part I

Velvet Chainsaw

Some of them came from my discussions with Dr. Will Thalheimer who delivered a similar presentation at PCMA Education Conference 2015. The Brilliant Report Newsletter by Annie Murphy Paul (2013). How We Learn: The Surprising Truth About When, Where And Why it Happens by Benedict Carey (2015). Kirschner (2015).

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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60
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How Two Nonprofits Use Social Media To Help Save Fish – #keepemwet #SaveMarinsCoho

Beth Kanter

Posted by Catie Clune on Thursday, September 24, 2015. The event is sponsored by Patagonia as part of their Corporate Social Responsibility program. I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. Key to their strategy was using influencers.

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Mastering the Art of Work/Life Balance in a Digital World

Beth Kanter

When I gave a talk about my challenges at the 2015 Nonprofit Technology Conference, the response was and continues to be overwhelming. I work with organizations primarily in four different areas: tackling technology distraction, managing information overload, achieving greater work-life balance in a digital world, and mindful leadership.

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We finalized a three-year strategic plan at the end of 2015 that defines key goals across the organization. AA: Tell us about your media relations strategy. Our news team reports on crisis response efforts through our daily newsletter. AA: What are your department’s specific communications goals? That culture change takes time.