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2015 Association Management Trends and Important News from YM

YourMembership

Welcome to 2015! Now there is, as we have just released our newest publication, The Essential Guide to 2015 Association Management Trends. The leadership vacuum. On January 22, we will hold our monthly CAE Thought Leadership Webinar titled Fads, Trends and Signals: Three Keys to Successful Innovation for Associations.

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Refocusing on Jobs and Education in 2015

YourMembership

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. So where are we at the start of 2015?

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Valuegraphic Strategy for a Values-Driven World

AssociationChat

David Allison launched the Valuegraphics Project in 2015 to create a worldwide map of core human values. How can association leaders use valuegraphics for making better decisions about everything from strategy to marketing? His new book is called The Death of Demographics: Valuegraphic Marketing for a Values-Driven World.

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Help Your Members Find the Signal in the Noise

Spark Consulting

An interview with Carrie Hane and Dina Lewis, CAE, who co-authored the recent ASAE Foundation content strategy report, Association Content Strategies for a Changing World , with Hilary. A summary of the ASAE Foundation report, Association Content Strategies for a Changing World.

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Association Subculture: Beloit College Mindset List 2015 vs Your.

Association Subculture

Beloit College Mindset List 2015 vs Your Association. A big Association Subculture shout out to Colleen McMahon who posted a link to the Beloit College Mindset List of 2015 on Google+. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. leadership. (9).

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The world might change; here’s why our content strategy doesn’t

Association Success

As the OSCPA content team discussed our strategy, we realized we could take the time to develop a list of specific to-dos for the next 3-5 years. We did not want to relitigate our strategy again in a year or two. Demonstrate thought leadership by serving as an authoritative, influential voice for the accounting profession.

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Free Download: 2015 Membership Marketing Benchmarking Report

Membership Marketing

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. The purpose of this study continues to be the development of meaningful benchmarks by which the leadership of associations can evaluate their own membership marketing strategies and tactics.

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