Higher Logic

MAY 29, 2020

How to Align with Your Board and Executive Team's Priorities. The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Socious

OCTOBER 13, 2016

New graduates, including millennials and the up-and-coming gen z, also happen to be one of the markets associations are targeting. Bridge the gap and you clearly communicate your value to millennials as well as other young workers, helping convince them to join your association. This is a clear problem.

Education 100

Education millennials Software Communications 100

Association Adviser

JULY 28, 2016

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Some longstanding tactics and communication channels remain part of the future.

millennials 60

millennials Arizona Communications Atlanta 60

Reid All About it

JUNE 17, 2016

If you host webinars for the association community, here’s a webinar especially for you: Thu 6/23 at 1 p.m. – How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Learn how to amp up your digital fundraising appeals and increase donations with power targeting and superior emails. Tue 6/21 at 12:30 p.m.

LMS 150

LMS Raleigh Content millennials 150

Reid All About it

OCTOBER 21, 2016

Learn how to create a conference culture of radical hospitality that will increase participant engagement; how to discover your participants’ expectations of your event; and how to make an on-site first impression that extends radical hospitality before and after your event. More info/register. Tue 10/25 at 1 p.m. 1 CAE credit.

Survey 150

Survey Louisville DC Maryland 150

WBT Systems

MAY 15, 2018

We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. for How to Scale Online Learning: B2B Market Strategies for Associations.

Education 155

Education Mooc Course Revenue 155

Reid All About it

JUNE 10, 2016

Hear how the National Association of Tax Professionals used Google Universal Analytics to uncover insights they previously only made assumptions about, and how the American Speech-Language-Hearing Association streamlined their business processes with Google Tag Manager. Host: Community IT. More information/registration.

System 150

System millennials Member Insights Recruiting 150

Association Adviser

AUGUST 25, 2016

Boomer succession plans can be just as important as millennial recruiting. . At a recent panel discussion, Barkan described how he finally convinced his client, The International Coach Federation (ICF), to increase dues for the first time in 10 years. Source: Association Adviser Communications Benchmarking Survey 2016.

millennials 60

millennials Ohio Proposal California 60

Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. After all, I’m a millennial, which according to science means I’m a narcissist— but don’t you dare call me that.) True ‘Digital Natives’.

millennials 40

millennials Ohio Membership Management Survey 40

Reid All About it

JULY 15, 2016

Learn how to evaluate an Association Management Software based on important, often overlooked criteria; avoid hidden costs you may not see on the surface; and attract next generation thinkers and staff with a strong technology platform. Understand how tech tools can streamline communication and collaboration. More info/register.

North Carolina 150

North Carolina Austin Innovation Washington 150

Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. By 2016, that number had jumped to more than 3,500. Here are five key takeaways that will help association marketers face the future.

Marketing 62

Marketing Guidelines millennials Washington 62

Reid All About it

NOVEMBER 11, 2016

Understand the critical components of high-ranking websites, how to conduct organic search keyword research, and how to build a portfolio of back links that can improve search rankings. Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. More info/register. Host: Bizzabo.

Handbook 237

Handbook Washington eBook DC 237

.orgCommunity

FEBRUARY 20, 2018

Remember when we all needed a Fax machine even though most of our communication was now on email? The perspectives and needs of both groups are polar opposites and we must ask ourselves……when the baby boomers retire, am I sticky enough for the millennials? Technological change. Behavioral change of members. Demographics. Technological.

millennials 40

millennials Technology Video Content 40

Associations Now

JULY 8, 2016

Plus: How to make your group’s Twitter cover photo super awesome. — Incline Marketing (@InclineMktg) July 8, 2016. Luckily, event planner Kevin Dennis of Fantasy Sound Event Services shared how to stay sane and productive on the Special Events Blog. The sought-after millennial generation is tough to communicate with.

Organization 40

Organization millennials Examples Video 40

Associations Now

JUNE 28, 2017

And membership acquisition continues to show strength—45 percent of associations reported an increase in new members, down only slightly from 2016. If your membership team has thought long and hard about how to engage younger members , it’s for good reason. But that’s not to say it’s the only way to grow.

Certificate 65

Certificate Survey Recruiting Recruitment 65

Achieve

JULY 27, 2017

From the belief statement (also called the opening or donor statement) and opening sentence or two to pull quotes, calls to action, and the ever-important P.S. line, you have a limited amount of space (and time) in which to capture potential donors’ attention, communicate your story, and, of course, persuade them to donate.

Tips 52

Tips millennials Course Project 52

Reid All About it

MARCH 13, 2020

Because, Billhighway says, people crave connection and community , and for now, in-person events do that better than virtual. Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. Save this one, it’s real helpful: How to use Google Analytics to improve SEO performance.

DC 44

DC Washington Revenue Communications 44