2016 Email Marketing Marketing Technology 
Reid All About it
JANUARY 29, 2016
Learn how to leverage your website, AMS, and email marketing platform to personalize the audience experience. Are you challenged with serving a diverse audience that has different needs and wants? Did you know your audience is leaving behind “digital clues” that reveal what they’re most interested in? Hosts: Informz, American Eagle.
Association Adviser
OCTOBER 13, 2016
While the 2016 study uncovered promising new trends, data revealed that associations face the same primary challenges that they faced in 2011, and the approach to tackling those challenges has not necessarily improved. The 2016 survey provided many more interesting points of interest to association executives.
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Associations Now
APRIL 21, 2016
New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon.
Reid All About it
AUGUST 19, 2016
This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Not that kind of hangover. 1 CMP credit.
Associations Now
DECEMBER 20, 2016
As we end 2016, associations and their employees are surrounded by cloud services that involve someone else pulling the strings. To start out 2016, I posed a point that has played itself out in numerous ways over the last 12 months: the idea that the middleman is in a position of power. But why should they be the center of attention?
Reid All About it
JUNE 2, 2017
I’m looking forward to spending a few days next week talking and thinking about association technology. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Are you spending the right amount of money on technology? Ah, the geeky pleasures of life.
Reid All About it
JUNE 23, 2017
Presenter: Anna Toon, learning product marketing manager, Abila. Demystify the data being collected by technology at your events. In this digital age, how you interact with your prospects will determine the success of your marketing. Host: American Marketing Association. HighRoadU 2016-2017 Final Exam Wrap Up.
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