Higher Logic

JULY 26, 2018

The secret lies in telling a great story, which is the foundation of great marketing. The scene: Nike wanted to create something that could help those in the UK identify with their brand, since they tend to market for the US. Their yearly Christmas ad is eagerly anticipated in the UK, and this one from 2016 was no different.

Examples 247

Examples Marketing Video Software 247

Reid All About it

JANUARY 29, 2016

Learn how to leverage your website, AMS, and email marketing platform to personalize the audience experience. Are you challenged with serving a diverse audience that has different needs and wants? Did you know your audience is leaving behind “digital clues” that reveal what they’re most interested in? Hosts: Informz, American Eagle.

North Carolina 150

North Carolina Newsletter Email Marketing Committee 150

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?

Marketing 52

Marketing Mooc Course Education 52

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

Association Adviser

OCTOBER 13, 2016

While the 2016 study uncovered promising new trends, data revealed that associations face the same primary challenges that they faced in 2011, and the approach to tackling those challenges has not necessarily improved. The 2016 survey provided many more interesting points of interest to association executives.

Communications 60

Communications Revenue Social Media Survey 60

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Virtual

JANUARY 12, 2016

It’s not always from the top of the market, or top of an organization. And while many of the products I saw may not make it big, there was real innovation in that space, from robot bartenders (think Kuerig for booze) to headphones designed for sleeping.

Discount 100

Discount Innovation Survey Products 100

Associations Now

JANUARY 3, 2016

With a new year just getting started, associations of all kinds are sharing their predictions for what’s to come for their respective industries in 2016. From travel and meetings, to food and retail, associations have big ideas for 2016. Technology. Second, technology vendors will experience a wake-up call in 2016.

Industry 40

Industry Price Analysis Cost 40

Association Freak

MARCH 2, 2024

Reading Time: 4 minutes Association Management Trends 2024 In the evolving landscape of 2024, associations face a pivotal moment characterized by significant shifts in membership dynamics, economic pressures, and technological advancements. In this transformative landscape, AI is not just a technological advancement; it's a strategic ally.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Socious

NOVEMBER 16, 2016

“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. When Brian Halligan, one of the men widely credited with coining the term “inbound marketing” tells you to take resources away from marketing, you know there’s a major shift happening.

Software 100

Software Revenue Price Tools 100

YourMembership

SEPTEMBER 15, 2016

Technology doesn’t just change how we do our jobs; it redefines the skills needed to do them. Technology also makes it increasingly more difficult to find the most qualified job applicants. With this easy-to-use technology, associations put relevant career opportunities in front of the most qualified applicants at the right time.

Social Media 297

Social Media Industry Technology Marketing 297

Associations Now

SEPTEMBER 21, 2017

The latest edition of Tagoras’ Association Learning + Technology report finds that emerging learning technology is out there, but the problem is that organizations don’t have an effective strategy to put it into play. percent in the 2016 survey. percent) having a learning management system. In fact, 30.1

Technology 64

Technology Report Mooc Learning Management System 64

Associations Now

FEBRUARY 1, 2016

There’s an exciting new year ahead in information technology development, trends, and growth, CompTIA forecasts in its annual survey. Could 2016 be the year that tech experiments receive a full-fledged embrace from the enterprise? percent, the association reports in its “IT Industry Outlook 2016.” percent growth.

United States 40

United States Survey Software Technology 40

KiKi L'Italien's Acronym Soup

JULY 28, 2016

Here is my Unofficial ASAE Annual 2016 Party List. 8/14 Sunday 5:00pm - 6:00pm International Reception Marriott, Room Wasatch 8/14 Sunday 5:00pm - 7:00pm American Technology Services Green Pig Pub, 31 E 400 S. If you are a volunteer with ASAE or active in any other communities, your dance card will be overfilled.

San Antonio 100

San Antonio Dallas Portland Hawaii 100

Association Freak

MARCH 1, 2024

Reading Time: 4 minutes In the evolving landscape of 2024, associations face a pivotal moment characterized by significant shifts in membership dynamics, economic pressures, and technological advancements. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Associations Now

MARCH 16, 2016

A survey conducted by Capital One at a Greater Washington Society of Certified Public Accountants event found that more than 80 percent of respondents expected their nonprofits would grow in 2016. Overall, 83 percent of respondents anticipated revenue growth in 2016, a jump from 77 percent in the prior year’s survey.

DC 40

DC Survey Washington Revenue 40

Associations Now

JANUARY 11, 2016

Association software provider Abila predicts associations will start mixing up their membership and partnership models to meet their 2016 resolutions. These projections come as the percentage of associations reporting year-over-year membership growth is down 6 percent, according to Abila’s Senior Product Marketing Manager Amanda Myers.

Software 40

Software Association Software Project Resources 40

Associations Now

DECEMBER 19, 2016

From governance to government, association leaders had plenty to be concerned about in 2016—and a smoother ride in 2017 looks unlikely. If leadership is all about steadiness at the helm, 2016 has been an especially challenging year for leaders. The broad disruptions were all over—in politics, economics, and technology.

Leadership 40

Leadership Guidelines Review Revenue 40

Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

Marketing 63

Marketing Guidelines millennials Washington 63

Associations Now

DECEMBER 20, 2016

As we end 2016, associations and their employees are surrounded by cloud services that involve someone else pulling the strings. To start out 2016, I posed a point that has played itself out in numerous ways over the last 12 months: the idea that the middleman is in a position of power. But why should they be the center of attention?

Technology 40

Technology Software Course Email Marketing 40

YourMembership

DECEMBER 23, 2015

They also need to utilize technology that captures the member experience. It’s necessary to incorporate technology that provides value to your member and enhances their member experience. The next shift in the association market will be mobile networking and connecting cloud data.

millennials 150

millennials Video Social Media Technology 150

Association Success

OCTOBER 15, 2020

According to a November 2016 report , revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. Advances in technology have opened new doors of opportunity to drive non-dues revenue. First look at market research. Access to pertinent industry data.

Revenue 148

Revenue Directory Certificate Cost 148

NXUnite

NOVEMBER 28, 2023

In this article, we’ll introduce you to remarkable social good investors who are actively seeking out companies committed to positive change, including anything from fundraising technology vendors to Google Grants agencies. We offer SEO and content marketing services for brands powering community impact.

Directory 130

Directory Education Software Innovation 130

Mariner

FEBRUARY 9, 2017

The biggest challenge facing associations with chapter networks is "maintaining relevancy in a time where geographic boundaries are made increasingly irrelevant by technology," said one survey respondent in the 2016 Chapter Benchmarking Study [PDF], conducted by our firm, Mariner Management & Marketing, LLC.

Survey 100

Survey Technology Marketing 100

Reid All About it

DECEMBER 2, 2016

If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. Presenter: Chris Bonney, vice president of client experience, Vanguard Technology. Host: Marketing General, Inc. Host: Grit Marketing.

San Jose 188

San Jose millennials Revenue Content 188

Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics. Here are some of the highlights of this year’s research.

Report 49

Report Marketing millennials Directory 49

WBT Systems

APRIL 25, 2017

Department of Labor, in December 2016 there were 5.6 Existing Technology: Between learning management systems (LMS), association management systems (AMSs) and social media, many associations have a robust technology ecosystem in place to support rapidly changing skills-based training and digital badges. According to the U.S.

LMS 252

LMS Certificate Library Education 252

Potomac Core

JANUARY 6, 2016

It’s 2016 with Medical , and Pharmaceutical breakthroughs, Driverless cars , and industries that are busy producing a new wave of technological breakthroughs. GDP Growth and modest improvement in Global Growth appear to be the bellwethers of even more technology advancements. Ring in the age of Driverless Associations.

eBook 100

eBook Innovation America Certificate 100

Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon. The survey of more than 3,500 U.S.

Marketing 40

Marketing Email Marketing Report Content 40

Forj

APRIL 7, 2017

They have been providing expert advice on strategy, learning, marketing and technology to help organizations in the business of learning for more than a decade. In 2016, Tagoras unveiled the Learning Business Maturity Model. Each stage is broken down into five domains: Leadership, Strategy, Capacity, Portfolio, and Marketing.

Innovation 105

Innovation Education Strategy Industry 105

YourMembership

AUGUST 15, 2016

As ASAE Annual Meeting 2016 got started this year in Salt Lake City, it’s preceded by AMCs Engaged!, At YM, we’re always adapting as the voice of the customer changes, when our competitors shift, or when new technology and business models emerge. Price sits high in the consideration criteria when selecting technology.

Certificate 150

Certificate Price Revenue LMS 150

Reid All About it

DECEMBER 2, 2016

If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. Presenter: Chris Bonney, vice president of client experience, Vanguard Technology. Host: Marketing General, Inc. Host: Grit Marketing.

San Jose 150

San Jose millennials Revenue Content 150

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your marketing automation software triggers a new member welcome campaign. If all three pieces of software are talking to each other (AMS, online community, marketing automation), it means BIG THINGS. It all makes the wheel turn. Results improve!

Software 159

Software Illinois Revenue Member Experience 159

Higher Logic

SEPTEMBER 21, 2016

The new IDC MarketScape: Worldwide Online Communities 2016 Vendor Assessment highlights the strengths and advantages of incorporating community into any organization. IDC is an analyst firm that focuses on the high tech market (similar to Gartner and Forrester). Adobe Systems Incorporated, Lithium Technologies Inc.,

Report 120

Report Press Release Software System 120

Reid All About it

FEBRUARY 26, 2016

With all the challenges faced by associations these days, these webinars help us hear new perspectives and learn about new practices and technology. Eastern*- The Gartner Top 10 Strategic Technology Trends for 2016. Learn how these trends and technologies are evolving and the actions you can take today. Speaker: David W.

Analysis 150

Analysis Technology Conference Recruiting 150

Reid All About it

NOVEMBER 25, 2016

Planning an AMS selection/implementation or some other technology project? The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. Tue 11/29 at 2 p.m. –

DC 184

DC Project Ohio Washington 184