Associations Now

MARCH 16, 2016

A survey conducted by Capital One at a Greater Washington Society of Certified Public Accountants event found that more than 80 percent of respondents expected their nonprofits would grow in 2016. Overall, 83 percent of respondents anticipated revenue growth in 2016, a jump from 77 percent in the prior year’s survey.

DC 40

DC Survey Washington Revenue 40

Higher Logic

MAY 29, 2020

This is how you can prove your new member community will be a valuable technology investment. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Growing Non-Dues Revenue. 5 Common Organizational Priorities for Associations. New Member Acquisition.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your marketing automation software triggers a new member welcome campaign. If all three pieces of software are talking to each other (AMS, online community, marketing automation), it means BIG THINGS. It all makes the wheel turn. Results improve!

Software 159

Software Illinois Revenue Member Experience 159

YourMembership

DECEMBER 23, 2015

They also need to utilize technology that captures the member experience. It’s necessary to incorporate technology that provides value to your member and enhances their member experience. The next shift in the association market will be mobile networking and connecting cloud data.

millennials 150

millennials Video Social Media Technology 150

Higher Logic

SEPTEMBER 25, 2018

MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. Organic Conversation Jumps Despite Technology and Privacy Concerns. MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. MSCPA’s first ad ran in December 2016.

Case Study 120

Case Study Massachusetts Newsletter Software 120

YourMembership

AUGUST 15, 2016

As ASAE Annual Meeting 2016 got started this year in Salt Lake City, it’s preceded by AMCs Engaged!, Mobile apps are reducing waste and increasing revenue. At YM, we’re always adapting as the voice of the customer changes, when our competitors shift, or when new technology and business models emerge. Are You Built for Speed?

Certificate 150

Certificate Price Revenue LMS 150

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Everyone sees the revenue potential in providing online education to corporate customers.

Education 155

Education Mooc Course Revenue 155

Potomac Core

MAY 24, 2017

Associations who seek to grow or expand revenues need to be more than just another association. Having this connectivity is the critical ingredient to making your association durable and more able to grow revenue. If your association wants to grow revenues then it must shift its focus to an industry or profession perspective.

Case Study 119

Case Study Virginia Revenue Survey 119

NXUnite

NOVEMBER 28, 2023

In this article, we’ll introduce you to remarkable social good investors who are actively seeking out companies committed to positive change, including anything from fundraising technology vendors to Google Grants agencies. We offer SEO and content marketing services for brands powering community impact. Yes, it does!

Directory 130

Directory Education Software Innovation 130

Elevating Engagement

SEPTEMBER 6, 2023

The Lead Marvels Newsletter Lead Marvels’ monthly newsletter focuses heavily on two interconnected challenges many association leaders are trying to tackle: generating non-dues revenue and increasing member engagement. When I’m not writing or reading, I’m channeling Julia Child, my hero, in the kitchen,” Reid says.

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Reid All About it

NOVEMBER 25, 2016

Planning an AMS selection/implementation or some other technology project? The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. 4 Easy Ways to Generate Non-Dues Revenue. Tue 11/29 at 2 p.m. – Host: BizBash.

DC 184

DC Ohio Project Washington 184

Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Mike Guerrieri of DelCor Technology Solutions shares a rescue plan for improving your association’s IT maturity —coconut shell cocktails not included. How to Validate Your Market for Educational Products.

DC 170

DC Washington Social Media Revenue 170

Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Having actionable data (through focus groups, surveys, or industry or professional roundtables) helps your organization understand the external market challenges. Annual revenue up.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Reid All About it

NOVEMBER 25, 2016

Planning an AMS selection/implementation or some other technology project? The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. 4 Easy Ways to Generate Non-Dues Revenue. Tue 11/29 at 2 p.m. – Host: BizBash.

DC 150

DC Ohio Project Washington 150

Socious

JANUARY 4, 2017

With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. That’s why we’ve put together our 12 top articles from 2016. Some of them are based on truth, but more are myths that you can easily overcome with the right techniques and technology. Top 3 Member Engagement Articles.

millennials 100

millennials Member Engagement Video Software 100

Association Adviser

JANUARY 18, 2019

Too often, associations think of their technology solutions from too narrow a perspective: How can my AMS more effectively manage my member data, or, how can my career center help me provide increased member value? But can your technology more effectively amplify ALL your content?? Brainstorm all points of connectedness.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Associations Now

FEBRUARY 1, 2017

Interestingly, the efforts fall under the umbrella of marketing rather than sales. In its ANA Survey Report: E-Commerce Insights , the trade group points out that many of its survey respondents—big-name advertisers, largely—tend to use e-commerce as an end goal for their marketing drives.

Report 40

Report Marketing Survey Revenue 40

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Not that kind of hangover. 1 CMP credit. Host: Nimble AMS.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Developing and Implementing Marketing Personas. 1 CAE credit.

Survey 150

Survey Louisville DC Maryland 150

WBT Systems

NOVEMBER 15, 2016

David Spinks (@DavidSpinks) November 14, 2016. Mertz, CAE (@DianaTMertz) November 14, 2016. We have also posted in the past about how to successfully market your association learning management system to appeal to members and potential members. What if your mbrs had the same brand loyalty that Harley riders have?

Learning Management System 150

Learning Management System LMS Certificate System 150

.orgSource

JUNE 5, 2023

In addition to her 9-year-plus tenure at Zonta, Allison is a former president of the American Marketing Association. We’re pleased to report that since the program’s launch in 2016, more than 7.7 The ability to generate revenue brings freedoms, options, and opportunities. Knowing your brand is critical to maintain market share.

Leadership 88

Leadership United States Resources Committee 88

Socious

NOVEMBER 17, 2016

Whether we’re talking about the internet revolution or the technology revolution in general, billionaire Scott Cook makes a good point. We’re still just getting used to having the internet, technology, and information at our fingertips. Since progress, and especially technology, never stands still, that shift is still in motion.

Membership Management 100

Membership Management Software Directory Library 100

Reid All About it

MARCH 19, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Tune in and learn about what virtual event platform options are in the market and why one may be a better fit than another for you.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

JUNE 10, 2016

– Chapter of the Future: A Look at the 2016 Benchmarking Study & Where We Go from Here (ASAE Virtual Roundtable). Learn what other associations are doing to address the opportunities and challenges that new technologies and the rise of Millennials have brought to chapters. More information/registration. Host: YourMembership.

System 150

System millennials Member Insights Recruiting 150

Reid All About it

SEPTEMBER 9, 2016

And of course, the technology to support sales teams (even if it’s a team of one) is getting better and better. – App-tastic 2016: 45 of the Best Productivity Apps You Should Be Using. You’ll want to go if you wish to stay informed about where association technology is heading. Host: ASAE Marketing Section.

Social Media 150

Social Media New Jersey Tips Recruiting 150

Associations Now

JUNE 14, 2017

In 2016, associations kicked up their email game, sending 12.3 percent compared with 36 percent in 2015), according to the 2017 Association Email Marketing Benchmark Report by Informz. In a world awash in email, groups using marketing automation saw higher engagement, according to the report.

Email Marketing 51

Email Marketing Report Revenue Marketing 51

Associations Now

SEPTEMBER 16, 2018

A 2016 Ernst & Young study revealed the scope of the challenge for CFOs , who are being asked to help organizations act more strategically but who still have to get the numbers properly sorted. In response to the 2016 Ernst & Young survey, leadership consultant Douglas M. They have compliance implications.

Leadership 60

Leadership Revenue Survey Project 60

Association Success

JUNE 11, 2018

This is made clear by several Social, Technological Economical, Environmental and Political (STEEP) factors, listed below. This isn’t to say that there is a wholesale trend of associations putting revenue over people. Markets are created because of scarcity. The #CAEProud crowd will remember the acronym!). More With Less.

Cost 60

Cost Technology Revenue Examples 60

Associations Now

JUNE 5, 2019

When exploring a market to enter, nine questions are asked to determine if that industry is ripe for disruption. I’ve been in situations where using the break-even formula (fixed costs/number of attendees + variable costs) would price us out of the market. Are there gatekeepers controlling the market?

Price 81

Price Newsletter Cost Team 81

Forj

DECEMBER 29, 2017

As always, we try to use this blog post to speak from our experience as a learning technology partner to organizations that provide continuing education and professional development. We use our knowledge of practical use cases to put the media and marketing hype in perspective. You’ll notice that right away below the fold.

elearning predictions 150

elearning predictions Mooc LMS Price 150

Associations Now

JUNE 13, 2016

Porter Gale, the former VP of marketing at Virgin America, kicked off ASAE’s 2016 Marketing, Membership & Communications Conference with some inspiration on forming authentic connections both at the conference and back at the workplace. “I It’s about authentic connections and relationships.”. degrees of separation.

America 40

America Communications Conference Revenue 40

Tom Morrison

NOVEMBER 3, 2015

If you scan the market economy at every level, in every industry, market disruption is coming at a record pace. With evolving technology, companies can now own an industry in just a few years. Let me help you make 2016 count for your association members. It will be the best investment you make in 2016.

Social Media 40

Social Media Revenue Leadership Industry 40

Association Adviser

AUGUST 20, 2018

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Their persistent challenge is to find more technological, financial and human resources to make this happen.”. 2 spot on this list.

Communications 60

Communications Newsletter Survey Report 60

Association Adviser

SEPTEMBER 1, 2016

Adapted from a session given at the 2016 ASAE Annual Meeting & Expo by: Robert Stephens, founder, The Geek Squad. Roberts explained how in the early days, he approached every decision as a marketing activity, from the design of the company’s logo to the car he bought to go on house calls to the uniform he had his employees wear.

Communications 61

Communications Technology Marketing Revenue 61

ISAE

SEPTEMBER 14, 2023

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!

Revenue 52

Revenue Learning Management System Course eBook 52

Associations Now

OCTOBER 19, 2016

Earning extra revenue can be simple. Though a convention can require substantial funding, it can also be a great revenue stream. Market your content. Hone in on technology. How does it sound to sell advertising space to a third party on an established e-commerce site and keep 100 percent of the revenue from the ad?

Revenue 40

Revenue Discount Video Content 40

Chapter Chat

OCTOBER 20, 2016

Source: Mariner Management & Marketing LLC’s 2016 Chapter Benchmarking Report . Source: Mariner Management & Marketing LLC’s 2016 Chapter Benchmarking Report . Every organization has a different mix of revenue streams. Technology is usually the answer. Why is it so hard to calculate?

Revenue 28

Revenue Report Recruiting Recruitment 28