Remove 2016 Remove Member Engagement Remove Recruitment Remove Revenue
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3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

While we’ve already shown you how you can use member engagement analytics to address member retention and other membership related priorities, you may be leaving money on the table if you stop there. Another, less common, use for member engagement data is to bring more money in to your association.

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Insiders

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Career Centers Provide Associations with Unfilled Opportunity

YourMembership

The latest labor statistics are out and they present some interesting opportunities for associations as we move into 2016. This presents a lot of opportunities for associations to grow revenue and member value through an online job board. These members are often the most valued by recruiters and employers.

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Association Brain Food: 10.20.23

Reid All About it

Bulletin describes several ways a member app can enhance and foster member engagement. Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. Market perception.

Maryland 272
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New Year Resolution: Invest in Association Learning Technology

WBT Systems

These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs. Increased Member Value – members place high value on association education, especially younger members.

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Disruptive Advocacy Strategies

Potomac Core

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? growth in 2016 is forecast at 2.0% For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members.

Strategy 100
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Measuring ROI for Association Chapters

Associations Now

The 2016 Chapter Benchmarking Study [PDF] by Mariner Management & Marketing found that only 5 percent of organizations actually measure their chapter ROI, which means some may be contributing too little or too much to their chapters. For a parent organization, chapters drive overall success by delivering member value at the local level.

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