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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Marketing Automation Gets RESULTS. Email Marketing Creates Background Noise.

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Association Brain Food Weekly: 6.2.17

Reid All About it

Event Tech Tribe Unite 2017 (New York). Tell us what you think it means to be an event professional in 2017, help us shape the Tribe manifesto for the future, share your knowledge about creating awesome events, learn from our speakers and each other, and leave with new ideas, connections and insights. Tue 6/6 at 1:30 p.m. 1 CAE credit.

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6 Tips to Improve Your Association’s Management with Data

Fonteva

Therefore, our first tip for using data to improve your association’s management is cleaning and organizing your database beforehand. Consider these tips: Only send members information about upcoming opportunities that they would be most interested in, indicated by factors in your database segments. in Marketing and an M.B.A

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Association Brain Food Weekly: 6.23.17

Reid All About it

Learn about common pitfalls, transitioning from “historical” to “real time reporting” and how this helps an organization transition to BI, where to start, tips for being successful, and getting organizational buy-in. How to Build an Engagement Driven Demand Generation Strategy in 2017. HighRoadU 2016-2017 Final Exam Wrap Up.

DC 154
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Association Brain Food Weekly: 3.17.17

Reid All About it

The Canadian Anti-Spam Law: Are You Compliant in 2017? On July 1st, 2017 the Private Right of Action provision of the Canadian Anti-Spam Law (CASL) takes effect. Learn about the various stipulations of CASL, and hear tips on how you should tweak your email marketing strategies to be in full compliance with the law.

DC 150
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Association Brain Food Weekly: 2.22.19

Reid All About it

But then I read about hackers stealing nearly $2 billion in cryptocurrency since the start of 2017. WBT Systems shares five tips they learned from Diane Elkins of Artisan E-Learning on how to convert instructor-led training to e-learning. I suppose nothing’s truly secure these days. More info/register. Host: Meetings Today.

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Association Brain Food Weekly: 11.10.17

Reid All About it

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

DC 150