Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Associations Now

DECEMBER 20, 2016

Being in the middle affords a lot of power to the companies, services, and functions that associations work with and use on a regular basis, be they social networks like Facebook , AMS providers, email marketing tools , or simple automation tricks. The post In 2017, Take Control of Your Technology appeared first on Associations Now.

Technology 40

Technology Software Course Email Marketing 40

WBT Systems

DECEMBER 5, 2017

A CRM provides functionality beyond the scope of a traditional AMS, for example, email marketing and automation, inbound and content marketing, search engine optimization, lead scoring, and customer/member tracking. According to the 2017 Membership Marketing Benchmarking Report from Marketing General, Inc.,

LMS 150

LMS System Survey Email Marketing 150

Reid All About it

MARCH 17, 2017

The Canadian Anti-Spam Law: Are You Compliant in 2017? On July 1st, 2017 the Private Right of Action provision of the Canadian Anti-Spam Law (CASL) takes effect. Learn about the various stipulations of CASL, and hear tips on how you should tweak your email marketing strategies to be in full compliance with the law.

DC 150

DC Washington America eBook 150

Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Association Adviser

FEBRUARY 6, 2019

The Naylor Marketplace was introduced in 2017. Associations can connect software, such as email marketing automation, accounting, survey apps and more to their AMS or career center, and the platforms will exchange data automatically. One prize that has resulted from the Boxwood-Timberlake symbiosis is the Naylor Marketplace.

Directory 98

Directory Software Virginia Email Marketing 98

Associations Now

JANUARY 21, 2019

Now it’s email marketing’s turn to go through the M&A wringer. This is thanks, in large part, to Campaign Monitor, which isn’t the biggest household name in the email marketing space (that honor goes to podcast-famous MailChimp) but has made itself hard to ignore due to a series of acquisitions within the past year.

Email Marketing 93

Email Marketing Software Course Tools 93

GrowthZone

JUNE 21, 2021

In 2017, the chamber-focused Weblink Connect became a smaller subsidiary of MemberClicks. Email marketing. Email marketing. Campaigns and email marketing. MemberClicks AMS is designed for a variety of membership organizations. Personify subsequently acquired MemberClicks in December 2020. Website CMS.

System 148

System Software Directory Membership Management 148

Reid All About it

JUNE 23, 2017

How to Build an Engagement Driven Demand Generation Strategy in 2017. In this digital age, how you interact with your prospects will determine the success of your marketing. Learn how to increase engagement to drive pipeline, how to move from passive to active marketing, and how to leverage behavioral data to find your best leads.

DC 153

DC Content Education Software 153

Higher Logic

JUNE 21, 2018

Our findings include beneficial data to help both our own clients and the larger association market gain a better understanding of industry efforts and how we can better leverage current challenges for future success. First and Foremost: Marketing Automation Is Here to Stay.

Report 149

Report Marketing Survey Resources 149

Associations Now

JUNE 14, 2017

In 2016, associations kicked up their email game, sending 12.3 percent compared with 36 percent in 2015), according to the 2017 Association Email Marketing Benchmark Report by Informz. In a world awash in email, groups using marketing automation saw higher engagement, according to the report.

Email Marketing 67

Email Marketing Report Revenue Marketing 67

Associations Now

FEBRUARY 21, 2017

The direct mail startup Mailjoy borrows some of its postcard-mailing strategies from the world of email marketing. Direct mail remains a common tool of many associations, but it’s nowhere near as easy to use as, say, your email client might be. — Deirdre Reid, CAE (@deirdrereid) February 21, 2017.

Email Marketing 58

Email Marketing Tools Software Content 58

WBT Systems

JULY 24, 2018

The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Email marketing. We’ve talked before about the power of social proof in marketing your online learning programs. The state of association membership. Membership numbers look good.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

FEBRUARY 22, 2019

But then I read about hackers stealing nearly $2 billion in cryptocurrency since the start of 2017. I suppose nothing’s truly secure these days. You should still read the ASAE article to get a sense of how the blockchain can be used in other ways beyond cryptocurrency.

Social Media 170

Social Media DC System Washington 170

Associations Now

JUNE 14, 2017

— Adi Ignatius (@adiman) June 13, 2017. MeetingsNet shares ways to effectively use email marketing to boost registration. Social Media Examiner also provides instruction for how to best use Facebook Live and Instagram Live, and how to take advantage of augmented reality filters. Rallying Cry.

Social Media 73

Social Media millennials Email Marketing Recruiting 73

GrowthZone

JULY 24, 2018

Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Additional services include: CMS, setup & web design, conference app, abstract management, eCommerce, event planning, and email marketing. Headquartered in Atlanta, GA.

Software 84

Software Association Management Austin Atlanta 84

GrowthZone

MARCH 12, 2019

GrowthZone AMS: GrowthZone has automation tools right in the software, such as email marketing, directory publishing, event management, sales funnel,** payment gateway, mobile credit card reader, and a members-only Info Hub where members can update their profiles, pay invoices, register for events, and access information and resources.

Software 97

Software Directory Cost Tools 97

Associations Now

MAY 25, 2017

Manual Marketing. Marketing #automation is big now, but how much is too much? — Future Value (@FVCTweets) May 25, 2017. Marketing automation tools and processes help with efficiency and keeping costs down, but they may be hurting your marketing efforts. It may be time to re-evaluate your email program.

Newsletter 68

Newsletter Email Marketing Marketing Process 68

SilkStart

JULY 5, 2017

A typical AMS will contain a comprehensive set of features like a full website, email marketing, online invoicing and payments, member/company directories, donation campaigns, event management, a job board, and multi-chapter management. The right AMS can save you time and money while simplifying daily, weekly and monthly operations.

Software 47

Software Association Management eBook Directory 47

Higher Logic

MAY 3, 2018

When a Gmail user clicks this "Unsubscribe" button, they’re automatically unsubscribed from all email communications from this sender, no questions asked. It’s tough news for most marketers – this new feature affects A LOT of users, not the minority of your email list: 1.2 billion people use Gmail today (as of July 2017).

Marketing 149

Marketing Communications Content Report 149

Higher Logic

DECEMBER 21, 2017

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. In this webinar we explore the top trends and best practices for 2017 gleaned from assessing and analyzing 7000 subject line A/B tests. 2017 Association Email Marketing Benchmark Report.

Minneapolis 176

Minneapolis Email Marketing Revenue Recruiting 176

GrowthZone

NOVEMBER 23, 2020

In 2017, the chamber-focused Weblink Connect became a smaller subsidiary of MemberClicks. Email marketing. Email marketing. Email marketing. Campaigns and email marketing. Email marketing. Since the acquisition, the platforms have combined and are sharing features.

Membership Management 78

Membership Management Software Directory System 78

Multiview

MARCH 6, 2019

Email fatigue is a real thing. In a marketing survey conducted in 2017, 74 percent of the respondents reported feeling… The post Are your members experiencing email fatigue? How much email is too much? appeared first on MultiView.

Survey 40

Survey Report Marketing Email Marketing 40

Reid All About it

JULY 28, 2017

With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. Learn about key findings, including marketing automation performance metrics, from the Informz 2017 Association Email Marketing Benchmark Report. 1 CAE credit.

Chicago 150

Chicago Washington DC Social Media 150

Association Adviser

JULY 10, 2014

If you currently do business with an individual, or have done business with them in the past two years, you have an existing business relationship, and implied consent to email that person about the transaction or related activities. Association membership is considered an existing business relationship.

Email Marketing 60

Email Marketing Communications Social Media Marketing 60

Associations Now

MARCH 2, 2017

Also: Simple steps to help you improve your email marketing campaign workflow. 5 Email Campaign Flow Tips I Use Every Day {Tips straight from our email campaign manager} [link] #assnchat pic.twitter.com/NkdtildVMw. — Informz (@Informz) March 2, 2017.

Email Marketing 40

Email Marketing Social Media Tips Team 40

Associations Now

APRIL 25, 2017

Membership Marketing. How Does Inbound Work for Membership Marketing? — Abner Gonsalves, CAE (@AbnerGonsalves) April 25, 2017. Have you re-evaluated your inbound marketing processes lately? Social Media Explorer shares everything you need to know about email marketing. link] #ASSNCHAT #ASAE.

Social Media 59

Social Media Video Email Marketing Marketing 59

Associations Now

JANUARY 19, 2017

How else can you use the event-promotion emails your team creates? Send that HTML code to your meeting presenters, who can add it to their email marketing software and get it in front of their email list. — Hootsuite (@hootsuite) January 19, 2017. Find out more clever ways to automate meeting promotion here.

Social Media 40

Social Media Email Marketing Team Software 40

Membership Marketing

JULY 26, 2018

Here are some of the major changes associations have put in place in their membership marketing efforts. By 2018, word-of mouth recommendations, email marketing, and promotions to/at your association’s conferences or trade shows are affirmed as the most effective recruitment techniques.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Fonteva

MARCH 19, 2020

This is the first email marketing design trend on this list. If some of your members have opted out of email or direct mail communications, ensure those preferences are respected in all of your campaigns. This includes social media, email marketing strategies , cold calling, or even downloadable resources.

Tips 52

Tips Recruiting Recruitment Tampa 52

Beth Kanter

DECEMBER 1, 2016

Traditional direct response marketing such as list buying and mass email marketing, though sometimes effective, don’t promote the personal connections that are so essential in a sharing economy. As you craft your fundraising plans for 2017 and beyond, prioritize people and relationships, and the rest will fall into place.

San Francisco 70

San Francisco Social Media Austin Review 70

GrowthZone

NOVEMBER 8, 2022

In 2017, we had an 88% retention rate and since implementing these changes after migrating to GrowthZone, we are tracking towards a 92% retention rate. There’s no question that marketing automation is a hot topic with chambers. We’re all about working within the system and maximizing the tools within it to drive positive results.

Process 78

Process Directory Software Revenue 78

Reid All About it

MARCH 31, 2017

. – Emma’s Top Email Design Tips. Hear about the latest trends and best emails seen recently by the experts at email marketing platform Emma. Learn email design tips, including show-stopping GIFs and smart responsive design, you need to deliver results for the rest of 2017 and beyond.

Raleigh 150

Raleigh DC Washington Charlotte 150

Reid All About it

APRIL 14, 2017

Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Storytelling in 2017: It’s Not About Content, It’s About Engagement. I’ll be happy to feature it as long as it’s not too product-centric.

Content 150

Content Chicago Marketing DC 150

Expo Logic

NOVEMBER 20, 2018

Another example of attendees working together in an interactive experience was at the AWS re:Invent 2017 event to build a structure completely out of LEGO® bricks. Attendees can participate on their own or with others to add photos to the wall to work together to complete the larger image.

San Diego 31

San Diego Marketing St. Louis Social Media 31

Reid All About it

MAY 11, 2018

Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Learn proven email marketing strategies for your live and digital events: generating awareness and registration, nurturing for attendance, and helpful follow-up communications that leave attendees wanting more. Tue 5/15 at 1 p.m. Wed 5/16 at 2 p.m.

DC 30

DC Washington Project Member Engagement 30