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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Sure, you can personalize the emails by inserting their name, but that ’s about it.

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My top 10 insights from MemberWise’s Digital Excellence 2017 report

Optimist Consulting

I really enjoyed reading the latest insights and predictions on digital trends for the membership sector in Digital Excellence 2017 , the free annual research summary report from MemberWise. 2017 remains all about member engagement, operational efficiency and revenue growth. What are your priorities for 2017?

Report 100
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Association Brain Food Weekly: 3.17.17

Reid All About it

Fisk, director of public and science communications, Soil Science Society of America. The Canadian Anti-Spam Law: Are You Compliant in 2017? On July 1st, 2017 the Private Right of Action provision of the Canadian Anti-Spam Law (CASL) takes effect. Webinar Benchmarks Report 2017. More info/register. Host: ASAE.

DC 150
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Connecting Associations in Person and Online: The Evolution of Naylor AMS

Association Adviser

Timberlake Membership Software offered associations an efficient way to organize and track member data, manage member dues, communicate with members and more. The Naylor Marketplace was introduced in 2017. Timberlake Membership Software became Timberlake AMS Solutions after Naylor acquired the company in early 2015.

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Association Brain Food Weekly: 11.10.17

Reid All About it

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

DC 150
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Google's Push to Purge Your Low-Engagement Emails

Higher Logic

It's meant to help you easily unsubscribe from emails, and it looks something like this: Recognize this image? But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. If not, you soon might.

Marketing 149
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[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

Our findings include beneficial data to help both our own clients and the larger association market gain a better understanding of industry efforts and how we can better leverage current challenges for future success. First and Foremost: Marketing Automation Is Here to Stay.

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