2018 Communications Newsletter Technology 
Higher Logic
JANUARY 31, 2019
When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. We need to unite generations to focus on moving forward together.” –Kim
WBT Systems
JUNE 5, 2018
GDPR—the European Union’s General Data Protection Regulation—went into effect on May 25, 2018. Since the EU approved GDPR on April 14, 2016, association technology firms have had lots of time to prepare for GDPR. In this post, we describe what your technology providers should do to help your association comply with GDPR.
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Higher Logic
DECEMBER 6, 2018
In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., Example 1: Newsletters. The days are gone where we could shove every piece of content into a growing newsletter and expect your audience to read it. 55% of associations have increased personalization of member communications in the last year.
Association Adviser
AUGUST 20, 2018
The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Communicating member benefits effectively” fell back to the second most frequently cited communication challenge.
Association Adviser
JANUARY 25, 2019
These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge.
Associations Now
MAY 10, 2019
Think long and hard about the tactics you use to communicate to them—as well as how they can respond. Here are a few internal communications strategies to try. A lot of thought is often put into external communications, such as marketing materials and member engagement. As Workforce.com reports, a 2018 study from Arthur J.
Association Adviser
MARCH 22, 2019
Slightly more than half of respondents to the 2018 Association Communications Benchmarking Survey reported feeling understaffed. Changing technology can lead to the need for different skill sets. Sure, you can put together a design for your monthly e-newsletter, but will it be done as effectively as one by a design professional?
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