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5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" Putting automation to work is easier than you think. Segment your email list.

Tips 159
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Association Brain Food: 5.12.23

Reid All About it

It’s not until early September, but put NDP on your radar. The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. shares 15 ways to improve your newsletter content and delivery.

Chicago 200
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Association Brain Food: 2.2.24

Reid All About it

If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. m3Magazines shares advice on transforming your magazine into a valuable asset members will love.

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11 Elements of a Winning Member Engagement Strategy

Higher Logic

It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Member engagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engaged member base, the work is totally worth it. These numbers seem pretty dismal.

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Association Brain Food Weekly: 10.29.21

Reid All About it

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Whether companies are increasing or decreasing their sponsorship expenditures and the number of associations they sponsor.

Revenue 195
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5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

Thankfully, we include some resources to help you put your best 2019 marketing strategy into action (with minimal headaches, of course). So, bounce around, take what you need, and be sure to educate yourself on pain points that might impact your success in the future (so you can address them before the pain ensues). The good news?

Marketing 149
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Association Brain Food Weekly: 12.3.21

Reid All About it

Do you really know what your employees prefer—working in the office, from home or both? Achurch Consulting suggests conducting a workforce assessment to understand how your employees feel about current working conditions, what’s working well (or not) and what you need to do to improve organizational culture, policies, and practices.

Revenue 195