Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. White Paper. (4).

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Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Membership Recruitment. (4). Potential Analysis.

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors.

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Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. But answers to the question, “What types of analysis do you use to measure the effectiveness of your membership marketing campaigns?” Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

DECEMBER 30, 2011

Labels: Marketing Planning , White Paper. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Tony Rossell. at Friday, December 30, 2011. Email This BlogThis! Network with Me.

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

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Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Membership Recruitment. (4).

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Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Nevertheless, it might be a worthwhile analysis to do for your marketing efforts. The efficiency of your marketing efforts can often be improved by doing some fairly simple data analysis.

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). • Monthly and annual conversion (renewal) of first year members. Network with Me.

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Membership Marketing

JANUARY 19, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). The focus is “Membership Matters” Some of the article titles include: 1.

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. White Paper. (4).

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Membership Marketing

MARCH 9, 2012

The economics of membership includes important toics like: • Steady State Analysis – Determining the future membership size of your organization. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3).

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Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com.

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Membership Marketing

APRIL 4, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

JANUARY 26, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3).

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Membership Marketing

DECEMBER 8, 2009

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

NOVEMBER 14, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Five Steps to Building a Membership Recruitment St. Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile.

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Membership Marketing

DECEMBER 12, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

DECEMBER 9, 2010

Labels: 2010 Benchmarking Survey , Economics , Marketing Planning , Membership Marketing Formulas , Steady State Analysis. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Newer Post.

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Membership Marketing

OCTOBER 20, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

DECEMBER 13, 2010

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. This year the report will add trend analysis and segment membership organizations by industry. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

JULY 26, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

APRIL 12, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

MARCH 8, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

APRIL 27, 2010

Kevin -- Excellent analysis and application of the data. Unleash the Power of Market Testing in your Membership Recruitment. The Push and Pull of Membership Recruitment. Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). April 28, 2010 5:32 AM.

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Membership Marketing

FEBRUARY 16, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Labels: Marketing Media , Membership Recruitment. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

FEBRUARY 25, 2010

The report will include a trend analysis of what has changed over the past year and highlight key data on what associations are doing in membership marketing and what practices correlate with better renewals and more members. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4).

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Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Speaking Engagements. Speaking Engagements.

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Membership Marketing

JANUARY 18, 2012

” Benchmarking data from other organizations is a good starting point for any analysis. Do the economic analysis first to understand the costs and revenue associated with your marketing effort. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Potential Analysis. (3).

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Membership Marketing

JANUARY 19, 2010

Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

DECEMBER 11, 2009

Some portions of the survey will be repeated from this year to allow for trend analysis, but I also want to add new elements that give you statistical data for questions you might have. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Potential Analysis. (3). White Paper. (4).

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