Arlington Innovation Leadership Marketing 
MatrixG
MAY 1, 2024
For a change, Leah Monica, Director of Marketing at Matrix Group, interviewed me about my personal journey and the journey of Matrix Group. If we don’t have an office in Arlington, VA, where will we be based? My leadership team has made a commitment to try and see everyone on the team this year! How have we done this?
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DECEMBER 1, 2023
6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit. . Year in Review (Data Analytics Network) Join association professionals for peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.
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Reid All About it
SEPTEMBER 15, 2023
Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Location: Arlington VA. Peter Diamandis ) My summer with Leo Tolstoy and his War and Peace. 1 CMP credit. More info/register.
Reid All About it
SEPTEMBER 15, 2017
Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Using Marketing Automation to Grow Event Registration. Hear about different ways to target, incent, and create buzz about your event through marketing automation. – Driving an Innovation Strategy.
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MARCH 22, 2019
They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Presenters: Patrick Dorsey, Executive Vice President of Marketing at Impexium. Rosen, President of ML Innovations, Inc.
Reid All About it
MAY 13, 2022
Innovation in a hybrid workspace. They suggest how to create a remote or hybrid workspace conducive for innovation and provide tips for asynchronous brainstorming. See if cohort programs are something your market might be interested in. The weekly list of free educational events and resources for the association community….
Reid All About it
JUNE 10, 2022
Paul Jansen and Helen Hatch at the Stanford Social Innovation Review suggest nonprofits add a Chief Governance Officer (CGO) to their boards. Marketing Automation: Best Practices. Correlation doesn’t always equal causation, however, better marketing automation capabilities are strongly correlated with better market performance.
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