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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications?

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Association Brain Food: 5.12.23

Reid All About it

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). If you’re selecting any type of technology that relies on integration, you must read this non-technical guide on API for association leaders. It’s not until early September, but put NDP on your radar.

Chicago 200
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The Power of Video for Associations

Association Navigator

I’m a presenter at ASAE’s Annual Meeting in Dallas, August 11-14. ASAE is the American Society for Association Executives, also known as ASAE – The Center for Association Leadership. Jeff is a strategic communications and marketing consultant, loaded with energy and creativity.

Video 100
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Post CESSE Interview with Avinash Chandarana and Cross Cultural Communication Tips

GlowGlobally

Mastering the Puzzle of Global Association Management Communities. Venue: Dallas Convention Center. Global expansion and international membership management present both strategic and operational challenges. Monday, August 13, 2012. 3:15 PM – 4:30 PM. Room: D172.

Dallas 60
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CMI's Association Management Blog: Everybody Knows

Observations on Association Management

Regardless of how well members of the board know the issues, and regardless of whether their approaches to confronting the issues are right, they must communicate with the remainder of the membership. About Challenge Management. Challenge Management, Inc. Challenge Management, Inc. education. (1). Ask for support.

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Association Subculture Reflects on ASAE 2011 in St. Louis

Association Subculture

We managed to avoid any Candy Spelling-esque debacles and Dallas incorporating volunteers into their 2012 video was really good. And can I just give a special Association Subculture what-what to whoever the genius was in Dallas who gave us little laptop speakers? The Waning Days of Leadership in Association Management.

St. Louis 100
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Association Subculture: So, Turd Blossom is Keynoting for ASAE

Association Subculture

One a group exercise to develop a six word memoir for association management where we got to chat, get to know each other and create together (our table came up with "Strategic plan done. and 2) How does this speaker advance our mission and create community within our members? Dallas will tell its own story in August.

Dallas 100