Higher Logic

MAY 13, 2020

You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem. Communicating a compelling value proposition. Reach Your Association Members with the Benefits They Need. Strengthen Your Association's Value Proposition with Engagement.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

MAY 29, 2020

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Freak

MARCH 26, 2021

A smarter approach is to lower dues for specific segments like students and young professionals who may be more cost-sensitive. However, lowering the cost alone doesn’t automatically make your membership more valuable in the eyes of potential members. Some organizations have taken a smart approach by bundling benefits together.

Discount 72

Discount Price Cost Strategy 72

Association Navigator

AUGUST 15, 2016

The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. Participation Costs – travel and time away from work. The Association Communicates Well.

Certificate 100

Certificate Guidelines Cost Association Value 100

Slice-Works

JULY 10, 2014

Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Calling all Small Association Leaders: 5 Great Ways to Generate Real Membership Value and Growth. 5 strategies that only cost me time, effort and persistence. — Defining Your Association Value.

Communications 28

Communications Marketing Conference Social Media 28

Association Adviser

SEPTEMBER 24, 2013

Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. Costs of these tactics are very low, and the exposure is tremendous.

Technology 60

Technology Social Media Maryland Press Release 60

Smooth The Path

FEBRUARY 11, 2016

Do new members automatically get the email communications all other members get? And then there are the members that don’t renew because they don’t think they are getting value. And then there are the members that don’t renew because they don’t think they are getting value. Let’s add value you might be saying.

Course 60

Course Communications Review Video 60