Remove Association Value Remove Conference Remove Member Experience Remove Strategy
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Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. She attended the annual conference every year for the past seven years. She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. You can significantly increase member engagement with a Member Engagement Strategy.

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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time. Strengthen Your Association's Value Proposition with Engagement.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

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Why New Members Actually Join

Smooth The Path

They know someone who is getting a lot out of being a member. Someone they want to do business with pressures them to be a member. A staff member or association member calls them and invites them to join. To go to the conference or, to get a research report or, to get access to another benefit.

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Navigating Each Association’s Two-Way Trust Street

Smooth The Path

We exchange trust when we ask members to do something small, like to fill out their profile. And we exchange a lot of trust when we make big requests like asking someone to be the annual conference chair. Asking members to attend an event, get certified, buy a research report, or volunteer initiates a trust exchange.

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Be the Voice of Relevance—Make Mission, Vision, and Values Fit the Moment

.orgSource

If you are interested in exploring organizational trust on a deeper level, join us on March 2 for the.orgCommunity Leadership ColLAB at the OLC Education and Conference Center in Rosemont, IL. The conference is exclusive and free to .orgCommunity’s orgCommunity’s VIP members. Values create community.

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How Association Members Really Evaluate Value

Smooth The Path

If the answers to these questions highlight some gaps between where you are now and where you want to be, find more ideas in this new e-book just for associations: Fueling Exceptional New Member Experiences: Strategies for Onboarding, Engagement, and Retention. Related: Association trend watch: member experiences.