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Overcoming the association value gap: part I

Principled Innovation

But the problem with not increasing dues is that, if expenses still rise, every year of static dues digs the association deeper into a hole to be climbed out of later, either through cutting costs, attracting a lot of new members, or raising dues.

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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

If this sounds impossible, it would be hard to achieve this level of personalization with individual outreach alone – that’s not scalable or cost effective. With tools like online community and marketing automation , you recreate the best parts of your association online.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

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From Ordinary to Extraordinary: Crafting Membership Offers They Can’t Refuse

Association Freak

Our research has confirmed that an organization’s membership value proposition is the key driver for membership renewal. So, how can you ensure that you reinforce this value through marketing that truly makes membership impossible to resist?

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What Should You Expect From Your Trade Association?

Association Navigator

The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. Participation Costs – travel and time away from work. Participation can be expensive.

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19 More Takeaways from ASAE’s Membership, Marketing and Communications Conference

Slice-Works

Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Calling all Small Association Leaders: 5 Great Ways to Generate Real Membership Value and Growth. 5 strategies that only cost me time, effort and persistence. — Defining Your Association Value.

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Employer-Paid Membership Dues: Tips to Help Your Members Out

MemberClicks

As amazing as your member benefits and association values are, membership dues can be a roadblock for potential members. In this case, the “what” is joining an association to keep on top of trends. But remember, to get to this point, you have to successfully market your organization.

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