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Association Brain Food: 12.1.23

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Sherry Budziak of.orgSource recaps accomplishments and lessons learned by the association execs and tech partners who shared their project stories at Solutions Day. Member recruitment. To attract young members , you must recruit in ways that make sense to them. 1 CAE credit. More info/register. 1 CMP credit. . 1 CAE credit. .

Arlington 266
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Association Brain Food Weekly: 11.29.19

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When you recruit members, you’re inviting them to your organization’s “party.” Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.

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Association Brain Food: 12.8.23

Reid All About it

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mobile apps. 1 CMP credit. More info/register. 1 CAE credit. More info/register.

Strategy 272
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eLearning Pricing Models: 5 Ways to Price Your Courses

Forj

It’s especially important considering education is the short game; increasing membership through retention and recruitment is the end goal. For example, a recorded live webinar that’s repackaged and sold as an on-demand course would have a lower development cost while a comprehensive virtual learning simulation would be more expensive.

Price 172
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Association Brain Food: 2.10.23

Reid All About it

Member recruitment. Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. If you pre-order the book by the 13th , you can sign up for a free companion workbook. Year-round attendee community.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

He said this approach is: “…inefficient, overly-expensive, a heavy burden on marketing and product development, and often results in a confusing and under-utilized array of products that are labeled as ‘member benefits’ simply because members get a price discount compared to non-members.”. Are they using your online learning platform?

Revenue 53
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Association Brain Food: 10.28.22

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WBT Systems shares examples of hybrid online courses from the Transportation Intermediaries Association (TIA) and two other associations. This learning mix is the backbone of cohort programs, which are so popular right now. Blended learning. Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing.