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Association Brain Food Weekly: 11.29.19

Reid All About it

. – Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. 1 CMP credit.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. What can we do to fill that gap?’”.

Revenue 53
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Association Brain Food: 12.1.23

Reid All About it

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. More info/register.

Arlington 266
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How to Build an Online Learning Sponsorship Program

WBT Systems

They understand the value of a consultative sales approach bolstered by content marketing. They will appreciate being seen as an educational resource and not just a revenue source. They would appreciate being an integral part of the attendee or learner experience—an online learning sponsorship can provide that role.

How To 155
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eLearning Pricing Models: 5 Ways to Price Your Courses

Forj

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? But, pricing them too low will prevent your team from making any meaningful revenue. Marketing the new course? Pricing them too high may deter members from investing. Developers.

Price 172
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Association Brain Food: 12.8.23

Reid All About it

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mobile apps. More info/register. But all video is not created equal. 1 CAE credit.

Strategy 272
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Select an LMS Consultant Before Beginning Your LMS Selection

WBT Systems

With more than 700 learning platforms on the market, how do you narrow the field down to the best learning management systems (LMS) for your association’s needs? You’ll choose technology that helps you deliver the best learning experience possible to members and customers, and the maximum revenue to your bottom line.

LMS 165