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Association Brain Food Weekly: 11.29.19

Reid All About it

Learn how to shift your mindset and improve member engagement throughout the membership cycle. 10 Tips to Crush Your Goals in Ads, Exhibits, & Sponsorships. Learn how to prioritize sales prospects to maximize impact, what information/data you should compile to increase interest, and how simplicity can increase response. .

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Association Brain Food: 12.8.23

Reid All About it

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Learn how to conduct a cost analysis to quantify the financial implications of dirty data.

Strategy 272
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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. What can we do to fill that gap?’”.

Revenue 53
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Association Brain Food Weekly: 4.1.22

Reid All About it

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Presenter: Kevin Whorton, president, Whorton Marketing & Research. The Secret to Blending Learning and Networking. Career changers. 1 CAE credit.

Revenue 195
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Association Brain Food: 12.1.23

Reid All About it

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? How to Effectively Facilitate Board and Committee Meetings Learn best practices and practical tips to manage and facilitate board meetings. 1 CAE credit. More info/register.

Arlington 266
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Association Brain Food Weekly: 3.1.19

Reid All About it

Your AMS’ member portal is first and foremost a member engagement tool, says MemberSuite, but they suggest several ways you can also use a portal to generate non-dues revenue. When you see the kind of retention and revenue his association gets, you know he’s doing something (many things) right. It doesn’t have to be difficult.

LMS 174
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How to Build an Online Learning Sponsorship Program

WBT Systems

They understand the value of a consultative sales approach bolstered by content marketing. They will appreciate being seen as an educational resource and not just a revenue source. They would appreciate being an integral part of the attendee or learner experience—an online learning sponsorship can provide that role.

How To 155