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Association Brain Food: 10.20.23

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The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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How to Convince Employers to Pay for Professional Development

WBT Systems

When you’re a lifelong learner, it’s frustrating to see people in positions of power who don’t understand the value of professional development. The employers who are afraid people will leave after they’ve invested in their professional development are aware of the power of education—they just don’t know how to use that power for good.

How To 229
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Association Brain Food: 12.1.23

Reid All About it

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback.

Arlington 266
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Association Brain Food Weekly: 12.3.21

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70 content ideas for social media posts. Kat Sullivan, Marketing Solved ). Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Learn how to set yourself up for success in this new era of meeting design. Quick hits. Ryan Johnson, Medium ).

Revenue 195
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Association Brain Food Weekly: 7.23.21

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WBT’s post describes why your association would want to offer mixed-age learning programs and suggests how to get started. MemberSuite explains how to ensure your AMS reports provide the data your co-workers and volunteer leaders need for insight and decisions. Marketing General Inc. Marketing General Inc. Digital nomads.

Video 195
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Association Brain Food Weekly: 2.12.21

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I want us to embrace this moment in time as a forced proof of concept that we can evolve and move rapidly… take advantage of this crazy time to catch up to how your members, partners and community are currently living.” Don’t underestimate the power of a walk. Presenters: Harneet Singh, Director of Marketing, Preseem.

Revenue 370
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Association Brain Food: 6.24.22

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Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. It’s a good start, for sure, but you know your market segments best. The biggest mistakes organizations make with cybersecurity—and how to avoid them. Subscribe to Blog via Email. Quick hits. CAE credits.

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