Case Study Email Marketing Member Experience Strategy 
Higher Logic
AUGUST 14, 2018
The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Improving the [Specific] Member Experience.
Reid All About it
APRIL 12, 2024
Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. More info/register. 1 CAE credit.
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Reid All About it
AUGUST 19, 2016
Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Building a Better Digital Strategy for Member-Based Organizations (Thirty on Thursday).
Reid All About it
MAY 29, 2020
It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.
Higher Logic
OCTOBER 25, 2018
However, if improving the member experience is what’s behind your perceived need to update your AMS, you’re focusing your efforts in the wrong place – updating your database isn’t going to accomplish this. Rather, you should look to adopting the best member experience product to achieve your specific objective.
Higher Logic
DECEMBER 19, 2019
Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. If you’re automating your email marketing communications, you’re using AI.
Reid All About it
JULY 7, 2023
Next Generation, Networked-Based Marketing With so many tools for email marketing, social media, CRM, graphic design and generative AI, marketing efforts are often frantic and scattered. That’s why marketing often falls prey to the classic spray and pray model. Host: ASAE Tue 7/11 at 12 p.m. CAE credit.
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