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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. Try turning your event’s educational topics into a series of webinars to provide members with new online learning opportunities and help them get to the next level in their careers.

Revenue 296
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How to create an association marketing strategy

Freestone

Be sure to leverage your learning management system (LMS) and association management software (AMS) data as you build your personas. Try to craft learner personas based on age, career, certifications, training, and more. Tracking this information will help you measure your continuing education program’s impact.

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Association Brain Food Weekly: 10.5.18

Reid All About it

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Hear about a time-tested process for selecting a learning management system and learn about the pitfalls to avoid.

DC 170
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Compare Association Management Software Platforms

GrowthZone

Multiple productivity modules included: Events, Contacts, and Member Management, Billing with credit card processing, a member center, Member Directory, and a Mobile Staff App. Additional features include: Fundraising/CRM, Accounting Software, Web Hosting, and Learning Management System (LMS).

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Member Engagement Strategies: A Guide for Associations

Fonteva

Follow along from the top, or skip to the section that interests you most using the following table of contents: What is member engagement? The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities.

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3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. By engaging them virtually, you will encourage networking and learning so they will be excited to participate in more opportunities throughout the year as well as future annual meetings. Enter: Virtual events.

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Association Brain Food Weekly: 4.23.21

Reid All About it

Content strategy. A content strategy can help you break down department silos and provide a framework for all the content coming out of your association. Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started.

Revenue 370