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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. The organization wanted to create a user-friendly certification process.

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8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Here was ASHRAE’s renewal automation campaign process: Enrolled nine different membership grades. An average of 5.32

Michigan 190
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Bonus Content – Event Garde e-news – February edition

Aaron Wolowiec

Elyse Kopietz, director of communications, marketing and events, Michigan Manufacturers Association. Q & A with Elyse Kopietz , director of communications, marketing and events, Michigan Manufacturers Association. Q: Transfer: Let’s say you just attended a certification course.

Michigan 100
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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. Mon 1/18 at 3 p.m.

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Association Brain Food Weekly: 5.15.20

Reid All About it

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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Association Brain Food Weekly: 1.22.21

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Guest: Paul Gannon, Thoughtcast Media Video Marketing. Mon 1/25 at 3 p.m. –

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Association Brain Food Weekly: 10.20.17

Reid All About it

As a CAE whose studying and exam experience is still imprinted in my brain, I can relate to this post from WBT Systems about motivating certification candidates. One focuses on robots in the workplace with a close look at an office furniture factory in Michigan and a telecommunications equipment factory in China. Lunch provided.

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