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Association Brain Food: 3.8.24

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Learn about new types of digital experiences to try, delivering fresh content formats across the funnel, the next phase of live, on-demand and hybrid events, and opportunities to improve personalization and sales conversion. Learn about unmet attendee needs and innovative ways to leverage event technology to conquer these challenges.

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Association Brain Food: 3.24.23

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GrowthZone shares ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Quick hits Can AI write thought leadership content for you? Reduce staff turnover by providing a more enjoyable, rewarding and humane work experience. Event scheduling. Event dates matter , says Adrienne Bryant, CAE. “We

Revenue 227
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Association Brain Food Weekly: 10.16.20

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Frugal innovation. Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! WBT Systems describes 12 essentials for frugal innovation , the only kind your budget probably allows. Content audit. 1 CMP credit.

Indiana 221
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Association Brain Food Weekly: 11.16.18

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Ernie Smith at Associations Now looks into the world of publishing to share advice on finding the right new ideas and “the right way to sell innovation both inside your organization and to the broader world.”. Characteristics of top-performing B2B content marketers. Using Storytelling to Boost Your Nonprofit’s Communications.

DC 235
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Association Brain Food: 3.17.23

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The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. shares 15 ways to improve your newsletter content and delivery. Chapter habits. But do you? More info/register.

Revenue 205
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Association Brain Food Weekly: 4.16.21

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I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network.

Revenue 363
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Return on learning (ROL): More than a boring statistic

Aaron Wolowiec

I’m headed down to Muncie, Indiana. Nevertheless, I’ll be speaking at the Indiana Society of Association Executives’ (ISAE) annual convention Thursday afternoon. This will allow participants the opportunity to experiment with ROL and begin to uncover innovative ways to calculate and market ROL for their own events.

Indiana 100